Pengembangan Inovasi Produk Gula Merah di Desa Cipaku Kecamatan Mrebet Kabupaten Purbalingga

Santosa, Hendri Dian
Fauziyah, Eka Putri Hana Nur
Nuansari, Larasatri
Adawiyah, Wiwiek Rabiatul
Sudjadi, Achmad
Fahmi, M. Noor

Darma Sabha Cendekia
Vol 7 No 1 (2025): Darma Sabha Cendekia: Juni 2025

Cipaku Village, located in Purbalingga, Central Java, is a center for traditional palm sugar production with significant yet untapped economic potential. This community service program aims to assist palm sugar farmers through rebranding and packaging innovation. Using a collaborative approach, the program includes market surveys, new packaging design, and e-commerce marketing strategies. The results indicate improvements in product quality and appeal, as well as the adoption of sustainable farming practices. However, challenges such as a lack of marketing knowledge and limited access to capital continue to hinder the farmers' business development. Therefore, ongoing collaboration is needed to sustain these innovations.