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All Journal Darma Sabha Cendekia
Fahmi, M. Noor
Unknown Affiliation
Economics, Econometrics & Finance

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Pengembangan Inovasi Produk Gula Merah di Desa Cipaku Kecamatan Mrebet Kabupaten Purbalingga Santosa, Hendri Dian; Fauziyah, Eka Putri Hana Nur; Nuansari, Larasatri; Adawiyah, Wiwiek Rabiatul; Sudjadi, Achmad; Fahmi, M. Noor
Darma Sabha Cendekia Vol 7 No 1 (2025): Darma Sabha Cendekia: Juni 2025
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan | Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/dsc.v7i1.14299

Abstract

Cipaku Village, located in Purbalingga, Central Java, is a center for traditional palm sugar production with significant yet untapped economic potential. This community service program aims to assist palm sugar farmers through rebranding and packaging innovation. Using a collaborative approach, the program includes market surveys, new packaging design, and e-commerce marketing strategies. The results indicate improvements in product quality and appeal, as well as the adoption of sustainable farming practices. However, challenges such as a lack of marketing knowledge and limited access to capital continue to hinder the farmers' business development. Therefore, ongoing collaboration is needed to sustain these innovations.
Co-Authors Achmad Sudjadi Fauziyah, Eka Putri Hana Nur Nuansari, Larasatri Santosa, Hendri Dian Wiwiek Rabiatul Adawiyah