<![CDATA[Abstract: The beauty industry is experiencing rapid development, especially the Make Up Artist (MUA) profession which is now one of the most sought-after vocational skills. MUA training at the Kediri City Learning Activity Studio (SKB) is part of a life skills education program that aims to equip participants with practical skills that can be applied in the world of work. This study uses a descriptive qualitative approach, data is collected through observation, interviews, and documentation. The results of the study indicate that the demonstration method is effective in helping participants understand make-up techniques systematically through direct observation, practice, and feedback from tutors. Participants showed positive responses in the form of enthusiasm, active participation, and significant skill improvement. Tutors are also able to provide more targeted guidance thanks to direct interaction during the training process. The demonstration method is considered to be in accordance with the characteristics of non-formal education which emphasizes flexibility, active involvement of participants, and orientation towards practice. Abstrak: Industri kecantikan mengalami perkembangan pesat, khususnya profesi Make Up Artist (MUA) yang kini menjadi salah satu keterampilan vokasional yang banyak diminati. Pelatihan tata rias di Sanggar Kegiatan Belajar (SKB) Kota Kediri merupakan bagian dari program pendidikan kecakapan hidup (life skills) yang bertujuan untuk membekali peserta dengan keterampilan praktis yang dapat diterapkan di dunia kerja. Penelitian ini menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa metode demonstrasi efektif dalam membantu peserta memahami teknik make up secara sistematis melalui pengamatan langsung, praktik, dan umpan balik dari tutor. Peserta menunjukkan respon positif berupa antusiasme, partisipasi aktif, serta peningkatan keterampilan yang signifikan. Tutor juga mampu memberikan bimbingan yang lebih tepat sasaran berkat interaksi langsung selama proses pelatihan. Metode demonstrasi dinilai sesuai dengan karakteristik pendidikan nonformal yang menekankan fleksibilitas, keterlibatan aktif peserta, dan orientasi pada praktik.]]>
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