Journal of Multidisciplinary Research
Vol. 2 No. 1 (2025): Oktober

Public Relations Strategy of SMKN 1 Bengkulu City in Developing the School's Image

Septa, Anggela Dwi (Unknown)
Octaviani, Vethy (Unknown)
Yanto, Yanto (Unknown)

Article Info

Publish Date
25 Sep 2025

Abstract

This study aims to determine how public relations strategies develop the image of SMKN 1 Kota Bengkulu. The method used in this study is descriptive qualitative. There are four (4) informants in this study, consisting of one (1) key informant and three (3) main informants. Data collection methods include observation, interviews, and documentation. Based on the research results and discussion using the Cutlip-Center-Broom theory of professional public relations practitioners (Morissan, 2008): (1) Defining the problems, (2) Planning and programming, (3) Taking action and communicating. (5) Evaluating the program.

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Journal Info
Journal of Multidisciplinary Research
Website

Abbrev

JMR

Publisher

Utami Publisher

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management

Description

Journal of Multidisciplinary Research Is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business Research, Chemistry, Commerce, ...