LINGUISTS : JOURNAL OF LINGUISTICS AND LANGUAGE TEACHING
Vol 7, No 1 (2021): July

PORTRAYING CORONAVIRUS THROUGH METAPHORS IN ONLINE MASS MEDIA HEADLINES

LUKMAN SARJONO, RADEN INDRAJID (Unknown)
BRAM, BARLI (Unknown)



Article Info

Publish Date
14 Jul 2021

Abstract

Online mass media use metaphors in their headlines to influence the public’s minds. Drawing on Lakoff and Johnson’s (1980) Conceptual Metaphorical Theory on understanding, this paper aimed to explore the Coronavirus through metaphors in three online mass media headlines. A qualitative approach was used to analyze the data. The data, consisting of 30 headlines concerning Coronavirus, were collected from headlines of three online mass media and then classified and mapped based on the Conceptual Metaphorical Theory. The findings showed that 10 types of metaphors were used in 30 headlines. The two most frequent conceptual metaphors of Coronavirus were Coronavirus as War and Coronavirus as Enemy. The metaphors in online mass media headlines can either bring a negative or positive view toward Coronavirus. Metaphors in online mass media headlines can function as a preventive rhetorical tool to educate people about Coronavirus.  

Copyrights © 2021






Journal Info

Abbrev

linguists

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

The aim of this Journal is to promote a principled approach to research on language and language-related concerns by encouraging enquiry into relationship between theoretical and practical studies. The journal welcomes contributions in such areas of current analysis in: Second and foreign language ...