Orbit : Jurnal Ilmu Multidisiplin Nusantara
Vol. 1 No. 3 (2025): Orbit: Jurnal Ilmu Multidisiplin Nusantara (Maret 2025 - Mei 2025)

Pengaruh Gaya Hidup, Suasana Cafe dan Kualitas Pelayanan Terhadap Keputusan Pembelian “Dalam Rasa Kopi” di Setu Bekasi

Mulyadi, Bagas (Unknown)
Wahyu Setyawati, Novita (Unknown)
Dwikotjo Sri Sumantyo, Franciscus (Unknown)

Article Info

Publish Date
14 Mar 2025

Abstract

The purpose of this study was to understand the impact of Lifestyle, Cafe Atmosphere, and Service Quality on Purchasing Decisions. This study used a quantitative methodology with a purposive sampling technique. The population in this study were all visitors to the “Dalam Rasa Kopi” cafe, 102 respondents. The results showed that the lifestyle variable had a significant positive effect on purchasing decisions. On the other hand, the cafe atmosphere variable did not show a significant effect on purchasing decisions. In addition, the service quality variable also had a partial positive effect on purchasing decisions.

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Journal Info
Orbit : Jurnal Ilmu Multidisiplin Nusantara
Website

Abbrev

orbit

Publisher

Inovan Publisher

Subject

Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Orbit: Jurnal Ilmu Multidisiplin Nusantara adalah media akademik yang memfasilitasi publikasi penelitian lintas disiplin ilmu dengan fokus utama pada kajian terkait wilayah Nusantara. Jurnal ini bertujuan untuk memberikan wadah bagi para akademisi, peneliti, dan praktisi dari berbagai bidang ilmu ...