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All Journal Orbit : Jurnal Ilmu Multidisiplin Nusantara
Mulyadi, Bagas
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Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Gaya Hidup, Suasana Cafe dan Kualitas Pelayanan Terhadap Keputusan Pembelian “Dalam Rasa Kopi” di Setu Bekasi Mulyadi, Bagas; Wahyu Setyawati, Novita; Dwikotjo Sri Sumantyo, Franciscus
Orbit: Jurnal Ilmu Multidisiplin Nusantara Vol. 1 No. 3 (2025): Orbit: Jurnal Ilmu Multidisiplin Nusantara (Maret 2025 - Mei 2025)
Publisher : Inovan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/orbit.v1i2.123

Abstract

The purpose of this study was to understand the impact of Lifestyle, Cafe Atmosphere, and Service Quality on Purchasing Decisions. This study used a quantitative methodology with a purposive sampling technique. The population in this study were all visitors to the “Dalam Rasa Kopi” cafe, 102 respondents. The results showed that the lifestyle variable had a significant positive effect on purchasing decisions. On the other hand, the cafe atmosphere variable did not show a significant effect on purchasing decisions. In addition, the service quality variable also had a partial positive effect on purchasing decisions.
Co-Authors Dwikotjo Sri Sumantyo, Franciscus Wahyu Setyawati, Novita