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All Journal Edunity: Kajian Ilmu Sosial dan Pendidikan Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Bisnis dan Ekonomi Jurnal Multidisiplin Indonesia
Sri Indrayanti
Universitas Pertiwi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Marketing Strategy Analysis of The Mangrove Forest- Nature Tourism Park, Pantai Indah Kapuk, North Jakarta Sri Indrayanti; Jana Sandra; Ade Suryana; Sekar Widyastuti Pratiwi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/x1mq3y43

Abstract

The Mangrove Forest Tourism Park is one of the conservation forests that can be developed into a Nature Tourism Park. Currently, development has been carried out towards tourism by building facilities for visitors such as mangrove tours, camping areas, interesting photo spots, paddle boats, cafés, and more. This is a qualitative study with a case study approach. Data collection was conducted using semi-structured interview techniques with visitors of the Mangrove Forest Tourism Park PIK and park managers. The researcher also conducted participant observation. To maintain data validity in this study, the researcher used source triangulation. The results of this study show that the marketing mix carried out by the Mangrove Forest Nature Tourism Park, Pantai Indah Kapuk, has not been optimal and requires improvements in terms of product quality, price, and promotional strategy.
Kinerja Pramusaji Terhadap Kepuuasan Pelanggan Di Whistel SMK Wirasaba Karawang: The Emergence of ESG Mutual Funds in Indonesia: A Strategic Analysis of Retail Investors Nur Hasanah; Rosandi Ardi Noegraha; Sri Indrayanti
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.136

Abstract

This study aims to determine the effect of waiters’ performance on customer satisfaction at Whistel SMK Wirasaba Karawang. The research method used is quantitative with a descriptive correlational approach. The population in this study consisted of all customers of Whistel SMK Wirasaba Karawang, with a sample of 65 respondents determined using the total sampling technique. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis was conducted using correlation tests and simple linear regression. The results showed that waiters’ performance had a positive and significant relationship with customer satisfaction. This indicates that the better the waiters’ performance in serving customers, the higher the level of satisfaction experienced by customers. The conclusion of this study is that improving the competence and service quality of waiters is an important factor in maintaining and increasing customer satisfaction at Whistel SMK Wirasaba Karawang.
Analisis Faktor Yang Mempengaruhi Pemilihan Tempat Menginap di Wonderloft Hostel Jakarta: Analysis of Factors Affecting the Choice of Accommodation at Wonderloft Hostel Jakarta Ratih Dwi Astuti; Sri Indrayanti; Syalomita Danny
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.138

Abstract

This study aims to analyze the factors influencing the selection of accommodation at Wonderloft Hostel Jakarta. The research employed a qualitative method using structured interviews with 10 guests. The findings indicate that location is the primary consideration (100%), followed by image (90%), promotion (80%), and facilities (70%). The conclusion of this study is that guests’ decisions in choosing Wonderloft Hostel Jakarta are based on a combination of several interrelated factors, with location being the dominant factor.
Pengaruh Kompetensi Negosiasi Tenaga Penjual Terhadap Ketercapaian Target Corporate Contract Hotel: The Influence of Salesperson Negotiation Competence on Hotel Corporate Contract Target Achievement Farah Munif; Sri Indrayanti; Farah Azahra Haryono
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.143

Abstract

This study aims to analyze the influence of salesperson negotiation competence on the achievement of corporate contract targets in hotels. Negotiation competence is considered one of the crucial factors in building sustainable business relationships, particularly with corporate clients who have diverse needs and expectations. The research methodology employed a qualitative approach using in-depth interviews with sales personnel and hotel sales and marketing management. Primary data were collected through a structured set of questions covering aspects such as negotiation preparation, negotiation techniques, relationship-building ability, communication, and strategy adjustment during the negotiation process. The interview results were analyzed descriptively to identify patterns, strategies, and challenges encountered in achieving corporate contract targets. The findings reveal that salesperson negotiation competence plays a significant role in the attainment of corporate contract targets. Thorough preparation through client needs assessment, strategic flexibility in handling objections, and effective two-way communication were found to facilitate agreement achievement. Furthermore, long-term relationships with clients strongly contribute to loyalty and recurring contract opportunities. The main obstacles identified stem from contract requirements perceived as burdensome by some companies; however, these can be mitigated through an adaptive negotiation approach. In conclusion, this study emphasizes that enhancing negotiation competence, particularly in the areas of product knowledge, communication skills, and adaptive strategies, is the key to successfully achieving hotel corporate contract targets.
Analisis Kualitas Pelayanan Berdasarkan Indikator Service Quality (Servqual) Terhadap Kepuasan Tamu Resto Sofia di Hotel the Gunawarman Fauzia Syaharanie Putri; Sri Indrayanti; Frisiska Frisiska
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 5 No. 8 (2026): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v5i8.561

Abstract

Kualitas layanan merupakan aspek penting dalam membentuk pengalaman dan kepuasan tamu di industri restoran, khususnya di restoran fine dining yang menekankan interaksi antara karyawan dan tamu. Resto Sofia di The Gunawarman telah menerima penilaian yang relatif positif di berbagai platform digital; Namun, pengamatan mengungkapkan beberapa masalah terkait layanan, seperti keterlambatan layanan makanan, layanan yang tidak konsisten, dan kurangnya keramahan karyawan. Studi ini bertujuan mengevaluasi kualitas layanan berdasarkan dimensi Kualitas Layanan (SERVQUAL) dan menganalisis pengaruhnya terhadap kepuasan tamu di Resto Sofia di The Gunawarman. Penelitian ini menggunakan pendekatan kuantitatif menggunakan metode deskriptif dan kausal. Data dikumpulkan melalui kuesioner yang didistribusikan kepada 75 responden yang telah mengalami layanan di Resto Sofia di The Gunawarman dan dianalisis menggunakan regresi linier ganda dengan bantuan IBM SPSS Statistics versi 25. Kualitas layanan diukur menggunakan lima dimensi SERVQUAL: Tangible, Reliability, Responsiveness, Assurance, dan Empathy. Hasilnya menunjukkan bahwa, secara deskriptif, semua dimensi dikategorikan sebagai baik, dengan Assurance memperoleh skor rata-rata tertinggi yaitu 4,00, sementara Responsivitas memiliki skor rata-rata terendah yaitu 3,77. Sebagian, Tangible dan Empathy memberikan efek positif dan signifikan terhadap kepuasan tamu, sementara Reliability, Responsiveness, dan Assurance tidak menunjukkan efek yang signifikan secara statistik. Secara bersamaan, lima dimensi SERVQUAL memiliki pengaruh signifikan terhadap kepuasan tamu, dengan nilai signifikansi sebesar 0.000. Nilai R Square sebesar 0,622 menunjukkan bahwa kualitas layanan menjelaskan 62,2% variasi kepuasan tamu. Studi ini memberikan gambaran tentang dimensi layanan yang harus dipertahankan dan ditingkatkan sebagai dasar untuk mengevaluasi kualitas layanan di Resto Sofia di The Gunawarman
Analisis Manajemen Event Pameran Kerajinan Internasional INACRAFT October 2025 dengan Pendekatan POAC Fina Septiani; Ellen Aurelie Basuki; Sri Indrayanti
Jurnal Multidisiplin Indonesia Vol. 4 No. 1 (2026): Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joumi.v4i1.955

Abstract

MICE Sector (Meetings, Incentives, Conventions, and Exhibitions)has an important role in supporting the development of the creative industry and tourism in Indonesia, one of which is through organizing international craft exhibitions. This study aims to analyze the implementation of this function. Planning, Organizing, Actuating, And Controlling (POAC) in the implementation of INACRAFTOctober 2025 Vol.4 Youthpreneurs Organized by ASEPHI in collaboration with PT Mediatama Binakreasi. The research used a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The research informants consisted of Event Planner, staff Human Resources and General Affairs (HR & GA), crew event,and visitors. Data analysis was conducted using source triangulation and technical triangulation. The results of the study indicate that the successful implementation of the event was supported by the integrated implementation of POAC functions, including needs analysis-based planning and the 5W+1H approach, task division and cross-divisional coordination, daily briefings and effective operational communication, and monitoring through real-time evaluation andlessons learnedas a basis for improving future events. The research also identified challenges such as limited personnel during peak visitor numbers and low international buyer conversion rates. Therefore, organizers need to improve human resource capacity planning and strengthen their strategies.pre-event engagementforbuyer international exhibitions, and developing digital information systems to support visitor services and navigation. The results of this study are expected to serve as a reference for MICE event organizers in improving the effectiveness of managing international-scale exhibitions.
Co-Authors Ade Suryana Ellen Aurelie Basuki Farah Azahra Haryono Farah Munif Fauzia Syaharanie Putri Fina Septiani Frisiska Frisiska Jana Sandra Nur Hasanah Pratiwi, Sekar Widyastuti Ratih Dwi Astuti Rosandi Ardi Noegraha Syalomita Danny