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All Journal Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Bisnis dan Ekonomi
Sri Indrayanti
Universitas Pertiwi
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Marketing Strategy Analysis of The Mangrove Forest- Nature Tourism Park, Pantai Indah Kapuk, North Jakarta Sri Indrayanti; Jana Sandra; Ade Suryana; Sekar Widyastuti Pratiwi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/x1mq3y43

Abstract

The Mangrove Forest Tourism Park is one of the conservation forests that can be developed into a Nature Tourism Park. Currently, development has been carried out towards tourism by building facilities for visitors such as mangrove tours, camping areas, interesting photo spots, paddle boats, cafés, and more. This is a qualitative study with a case study approach. Data collection was conducted using semi-structured interview techniques with visitors of the Mangrove Forest Tourism Park PIK and park managers. The researcher also conducted participant observation. To maintain data validity in this study, the researcher used source triangulation. The results of this study show that the marketing mix carried out by the Mangrove Forest Nature Tourism Park, Pantai Indah Kapuk, has not been optimal and requires improvements in terms of product quality, price, and promotional strategy.
Kinerja Pramusaji Terhadap Kepuuasan Pelanggan Di Whistel SMK Wirasaba Karawang: The Emergence of ESG Mutual Funds in Indonesia: A Strategic Analysis of Retail Investors Nur Hasanah; Rosandi Ardi Noegraha; Sri Indrayanti
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.136

Abstract

This study aims to determine the effect of waiters’ performance on customer satisfaction at Whistel SMK Wirasaba Karawang. The research method used is quantitative with a descriptive correlational approach. The population in this study consisted of all customers of Whistel SMK Wirasaba Karawang, with a sample of 65 respondents determined using the total sampling technique. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis was conducted using correlation tests and simple linear regression. The results showed that waiters’ performance had a positive and significant relationship with customer satisfaction. This indicates that the better the waiters’ performance in serving customers, the higher the level of satisfaction experienced by customers. The conclusion of this study is that improving the competence and service quality of waiters is an important factor in maintaining and increasing customer satisfaction at Whistel SMK Wirasaba Karawang.
Analisis Faktor Yang Mempengaruhi Pemilihan Tempat Menginap di Wonderloft Hostel Jakarta: Analysis of Factors Affecting the Choice of Accommodation at Wonderloft Hostel Jakarta Ratih Dwi Astuti; Sri Indrayanti; Syalomita Danny
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.138

Abstract

This study aims to analyze the factors influencing the selection of accommodation at Wonderloft Hostel Jakarta. The research employed a qualitative method using structured interviews with 10 guests. The findings indicate that location is the primary consideration (100%), followed by image (90%), promotion (80%), and facilities (70%). The conclusion of this study is that guests’ decisions in choosing Wonderloft Hostel Jakarta are based on a combination of several interrelated factors, with location being the dominant factor.
Pengaruh Kompetensi Negosiasi Tenaga Penjual Terhadap Ketercapaian Target Corporate Contract Hotel: The Influence of Salesperson Negotiation Competence on Hotel Corporate Contract Target Achievement Farah Munif; Sri Indrayanti; Farah Azahra Haryono
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.143

Abstract

This study aims to analyze the influence of salesperson negotiation competence on the achievement of corporate contract targets in hotels. Negotiation competence is considered one of the crucial factors in building sustainable business relationships, particularly with corporate clients who have diverse needs and expectations. The research methodology employed a qualitative approach using in-depth interviews with sales personnel and hotel sales and marketing management. Primary data were collected through a structured set of questions covering aspects such as negotiation preparation, negotiation techniques, relationship-building ability, communication, and strategy adjustment during the negotiation process. The interview results were analyzed descriptively to identify patterns, strategies, and challenges encountered in achieving corporate contract targets. The findings reveal that salesperson negotiation competence plays a significant role in the attainment of corporate contract targets. Thorough preparation through client needs assessment, strategic flexibility in handling objections, and effective two-way communication were found to facilitate agreement achievement. Furthermore, long-term relationships with clients strongly contribute to loyalty and recurring contract opportunities. The main obstacles identified stem from contract requirements perceived as burdensome by some companies; however, these can be mitigated through an adaptive negotiation approach. In conclusion, this study emphasizes that enhancing negotiation competence, particularly in the areas of product knowledge, communication skills, and adaptive strategies, is the key to successfully achieving hotel corporate contract targets.
Co-Authors Ade Suryana Farah Azahra Haryono Farah Munif Jana Sandra Nur Hasanah Ratih Dwi Astuti Rosandi Ardi Noegraha Sekar Widyastuti Pratiwi Syalomita Danny