JES-TM Social and Community Service
Vol. 3 No. 3 (2024): November 2024

Memahami Preferensi Generasi Z dalam Pariwisata Pesisir Halal: Studi Kasus dan Rekomendasi

Putra, Rama Dani Eka (Unknown)
Fitri, Tessa Zulenia (Unknown)
Kurniadi, Deri (Unknown)

Article Info

Publish Date
04 Nov 2024

Abstract

Understanding the preferences of Generation Z in halal coastal tourism is crucial, given their unique characteristics of prioritizing religious values, sustainability, and authentic experiences. This study aims to provide recommendations for the development of a sustainable tourism industry that positively impacts society and the environment. The methodology employed involves surveys and interviews with Generation Z respondents to identify factors influencing their choices, such as religious aspects, sustainability, and authentic experiences. The findings of this study indicate that Generation Z has unique and specific preferences for halal coastal tourism, reflecting their religious values, sustainability, and desire for authentic experiences. 

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Journal Info
JES-TM Social and Community Service
Website

Abbrev

jestmc

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Decision Sciences, Operations Research & Management Education Engineering Other

Description

JES-TM Social and Community Service: Journal of Community Service contains the results of community service and empowerment activities in the form of application of various fields of science including health, education, engineering, agriculture, agriculture, social humanities, computers, ...