<![CDATA[Innovative work behavior is a key driver of technology-based service innovation in the hospitality industry. This study integrates innovative work behavior into Technology-Enabled Innovative Behavior and reconceptualizes organizational commitment into Technology Adoption Commitment to capture employees' psychological attachment to technology adoption underexplored area. Commitment to capture employees’ psychological attachment to adopting technologies. This study aims to examine and analyze the influence of transformational leadership on Technology-Enabled Innovative Behavior, and through the mediating roles of paras-paros citizenship behavior and Technology Adoption Commitment. Using survey data from 377 employees of five-star hotels in Bali analyzed with PLS-SEM, the results show that transformational leadership significantly enhances Technology-Enabled Innovative Behavior, with Paras Paros Citizenship Behavior as a partial mediator, while Technology Adoption Commitment has no mediating effect. Higher Technology-Enabled Innovative Behavior is reflected in the frequent use of Property Management Systems, digital payment, and mobile check-in, whereas lower use of AI-driven customer service indicates areas for further innovation. The findings highlight that leadership and Paras Paros Citizenship Behavior provide strong cultural support, but innovation outcomes depend on the accessibility and integration of specific technologies. Strengthening leadership practices, local wisdom values, and the operational integration of underutilized tools can accelerate digital transformation in the hospitality industry.]]>
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