Pengaruh Kompensasi Finansial Dan Non Finansial Terhadap Loyalitas Karyawan Dan Dampaknya Terhadap Kinerja Karyawan Pada PT. Serambi Nusantara

Siti Aesah (Universitas Pamulang)
Agustina Mogi (Universitas Pamulang)
Krida Puji Rahayu (Universitas Pamulang)

Journal of Innovative and Creativity
Vol. 5 No. 3 (2025)

This study aims to analyze the influence of financial and non-financial compensation on employee loyalty and its impact on employee performance at PT. Serambi Nusantara. Using a quantitative approach and multiple linear regression analysis with SPSS on 30 respondents, the study found that both financial and non-financial compensation have a significant effect on employee loyalty, both partially and simultaneously. Furthermore, employee loyalty was found to have a positive impact on employee performance. These findings emphasize the importance for companies to balance financial compensation with non-financial aspects—such as recognition, career development, and a supportive work environment—in order to enhance employee loyalty and improve overall performance sustainably.