Pengaruh Visual Konten Influencer Terhadap Minat Beli Ulang Melalui Keputusan Pembelian

Cindi Norawati Sirait (Universitas Palangka Raya)
Meitiana Meitiana (Universitas Palangka Raya)
Vivy Kristinae (Universitas Palangka Raya)
Aprilita Aprilita (Universitas Palangka Raya)

Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

This study analyzes the influence of influencer visual content on repurchase intention mediated by purchase decisions. A quantitative method was used, with data collected through online questionnaires and analyzed using SmartPLS 4.0. The results indicate that influencer visual content has a significant effect on repurchase intention through purchase decisions. This conclusion highlights the importance of visual content in influencing purchase decisions and increasing followers’ repurchase intention.