Economic Education and Entrepreneurship Journal
Vol 6, No 1 (2023): Economic Education and Entrepreneurship Journal (E3J)

Mompreneur-Based Online Business Supports the Family Economy During the Covid-19 Pandemic

Inanna, Inanna (Unknown)
Suharni, Suharni (Unknown)
Supatminingsih, Tuti (Unknown)
Nurjannah, Nurjannah (Unknown)
Hasan, Muhammad (Unknown)

Article Info

Publish Date
30 May 2023

Abstract

This study aims to determine the Mompreneur strategy in online business during the covid 19 era so that online business is able to support the family economy in Mangarabombang District, Takalar Regency. This research was conducted using qualitative methods and descriptive approaches and data collection through observation, interviews with 5 informants and documentation. The result of this study proves that by running an online business during the covid 19 pandemic, Mompreneurs can support the family economy by implementing various online business strategies such as promotions, transactions and marketing.Keywords: Family Economy, Mompreneurs, online Business, Pandemic Covid 19DOI: http://dx.doi.org/10.23960/E3J/v6i1.22-30

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Journal Info
Economic Education and Entrepreneurship Journal
Website

Abbrev

E3J

Publisher

Universitas Lampung

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Economic Education and Entrepreneurship Journal atau Jurnal Pendidikan Ekonomi dan Kewirausahaan ISSN 2579-5902(p) adalah wadah informasi dan publikasi penelitian atau gagasan peneliti, dosen, guru, praktisi pendidikan, pengambil kebijakan, pemerhati pendidikan dan mahasiswa di bidang pendidikan, ...