Konglomerasi Walt Disney Company dan Implikasinya di Indonesia dalam Kajian Ekonomi Politik Media

Deby Puspitaningrum (Universitas Bina Sarana Informatika)
Sari Ekowati (Universitas Bina Sarana Informatika)
Priatna Priatna (Universitas Bina Sarana Informatika)
George Wilhelm Bender (Universitas Bina Sarana Informatika)

Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Vol. 4 No. 02 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora

The conglomeration of the Walt Disney Company as a global media and entertainment giant has significant impacts on the media industry in Indonesia. Through media political economy strategies such as vertical integration, horizontal integration, and specialization, Disney has established hegemony that influences local media content. This study employs qualitative methods with a critical paradigm approach to observe these implications. Findings indicate that the homogenization of content produced by Disney affects the perceptions of Indonesian society, particularly concerning definitions of beauty and gender constructions. Therefore, enforcing regulations against media ownership concentration and supporting local companies is crucial to maintaining cultural diversity and the quality of national content.