International Journal of Marketing and Human Resource Research
Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research

Online Shopping Behavior of Employees of PT Bukit Asam Tbk Tanjung Enim Mining Unit

Cristian, Andi (Unknown)
Gunarto, Muji (Unknown)
Helmi, Sulaiman (Unknown)

Article Info

Publish Date
28 Jan 2025

Abstract

This study investigates the online shopping behavior of employees at PT Bukit Asam Tbk (PTBA) Tanjung Enim Mining Unit. Using a qualitative case study method, data were collected through in-depth interviews with ten purposively selected respondents. The findings highlight convenience, promotions, and social influences as key factors shaping online shopping habits, alongside challenges such as financial control and shopping addiction. The study provides insights into consumer behavior dynamics among mining employees and offers recommendations for improving financial management and online shopping platforms.

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Journal Info
International Journal of Marketing and Human Resource Research
Website

Abbrev

ijmhrr

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, ...