SIMBOL : Jurnal Administrasi Publik dan Pemerintahan
Vol. 3 No. 2 (2024): SIMBOL : Jurnal Administrasi Publik dan Pemerintahan

Literature Review: Faktor-Faktor Dalam Pemasaran Dan Pengembangan UMKM

Aditiya, Variza (Unknown)
Mustafa, Said (Unknown)
Lastri, Novelma (Unknown)
Hartutik, Dwi (Unknown)
Desy Musdiana, Andi (Unknown)



Article Info

Publish Date
30 Nov 2024

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in a country's economy, particularly in creating employment opportunities, increasing community income, and driving economic growth. However, the development of MSMEs often faces various challenges, such as limited access to capital, technology, markets, and managerial capabilities. This literature review aims to analyze various studies related to the development of MSMEs, focusing on factors that influence their growth and sustainability, as well as strategies that can be implemented to address these challenges. Some key findings indicate that improving access to financing, entrepreneurship training, adoption of digital technology, and government policy support are critical elements in promoting MSME development. Additionally, collaboration between MSME actors, financial institutions, and the government is deemed effective in creating an ecosystem that supports MSME growth. This literature review is expected to provide insights for stakeholders in designing more effective and sustainable MSME development strategies.

Copyrights © 2024






Journal Info

Abbrev

SIMBOL

Publisher

Subject

Arts Environmental Science Social Sciences Other

Description

SIMBOL adalah Jurnal STISIP Imam Bonjol merupakan jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Imam Bonjol untuk Bidang Ilmu Sosial dan Ilmu Politik. SIMBOL menampung banyak isu dan permasalahan yang berkaitan dengan ilmu ...