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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Education Achievement: Journal of Science and Research SIMBOL : Jurnal Administrasi Publik dan Pemerintahan Innovative: Journal Of Social Science Research
Mustafa, Said
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Literature Review: Digitalisasi Sebagai Strategi Pengembangan UMKM Di DKI Jakarta Mustafa, Said; Aditiya, Variza; Hartutik, Dwi; Lastri, Novelma; Suprasman
Jurnal Administrasi Publik dan Pemerintahan Vol. 3 No. 2 (2024): SIMBOL : Jurnal Administrasi Publik dan Pemerintahan
Publisher : LPPM STISIP IMAM BONJOL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55850/simbol.v3i2.1

Abstract

The development of MSME (Micro, Small, and Medium Enterprises) digitalization is a strategic step to increase competitiveness and economic growth in the digital era. By utilizing information technology and digital platforms, MSMEs can expand market reach, increase operational efficiency, and optimize business management. However, challenges such as limited access to technology, lack of digital literacy, and uneven infrastructure are still obstacles. Therefore, collaboration between the government, private sector, and the community is needed to provide training, access to funding, and infrastructure support to encourage MSME digital transformation in an inclusive and sustainable manner.
MENEMBUS PASAR UMKM: STRATEGI JITU PENGEMBANGAN PEMASARAN DAN BISNIS Aditiya, Variza; Lastri, Novelma; Musdiana, Andi Desy; Hartutik, Dwi; Mustafa, Said
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4143

Abstract

Abstract: This research is a literature review aimed at analyzing marketing and business development strategies through three case studies: Warung Makan Asyik in Balunijuk Village, the skincare product Cozy Cosmetic, and the Nasi Gigit Candu business network. These three studies demonstrate different yet complementary approaches to designing and implementing marketing strategies to increase competitiveness and sales. Through a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, this research identifies internal and external factors influencing the success of each business. The results indicate that leveraging product uniqueness, adapting to market trends, and optimizing social media are crucial elements of an effective marketing strategy. Furthermore, collaboration, product innovation, and appropriate market segmentation are also key drivers of sustainable business development. This literature review is expected to provide theoretical and practical contributions to micro, small, and medium enterprises (MSMEs) in designing marketing development strategies relevant to current market conditions.Keywords: Marketing Strategy, Business Development, SWOT Analysis, MSMEs, Marketing Literacy Abstrak: Penelitian ini merupakan literatur review yang bertujuan untuk menganalisis strategi pengembangan pemasaran dan bisnis melalui studi terhadap tiga kasus: Warung Makan Asyik di Desa Balunijuk, produk skincare Cozy Cosmetic, dan jaringan bisnis Nasi Gigit Candu. Ketiga studi tersebut menunjukkan pendekatan yang berbeda namun saling melengkapi dalam merancang dan menerapkan strategi pemasaran guna meningkatkan daya saing dan penjualan. Melalui analisis SWOT (Strengths, Weaknesses, Opportunities, Threats), penelitian ini mengidentifikasi faktor internal dan eksternal yang mempengaruhi keberhasilan masing-masing bisnis. Hasil kajian menunjukkan bahwa pemanfaatan keunikan produk, adaptasi terhadap tren pasar, dan optimalisasi media sosial menjadi elemen penting dalam strategi pemasaran yang efektif. Selain itu, kolaborasi, inovasi produk, dan segmentasi pasar yang tepat juga menjadi pendorong utama dalam pengembangan bisnis yang berkelanjutan. Literatur review ini diharapkan dapat memberikan kontribusi teoritis dan praktis bagi pelaku usaha mikro, kecil, dan menengah (UMKM) dalam merancang strategi pengembangan pemasaran yang relevan dengan kondisi pasar saat ini.Kata kunci: Strategi Pemasaran, Pengembangan Bisnis, Analisis SWOT, UMKM, Literasi Pemasaran
STRATEGI PENGEMBANGAN UMKM DI KOTA DUMAI DALAM MENGHADAPI PERSAINGAN PASAR DIGITAL Lastri, Novelma; Hartutik, Dwi; Aditiya, Variza; Mustafa, Said; Musdiana, Andi Desy
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4115

Abstract

Abstract: This study examines the development strategies of Micro, Small and Medium Enterprises and the challenges faced in Dumai City in facing digital market competition. Local governments play an essential role in supporting MSMEs through financial support, training, mentoring, and facilitation of market access and technology, including the promotion of local products through digital media. Online marketing, including the utilization of social media, marketplaces, and websites, has been shown to improve the competitiveness of MSMEs by expanding market reach, increasing consumer interaction, and driving sales. Digital transformation, as the integration of digital technology in all aspects of business, is imperative for MSMEs to change the way they operate and deliver value to customers, as well as expand market reach. Nonetheless, the development of MSMEs in Dumai City still faces various obstacles, including limited access to capital and technology, difficulties in optimizing online marketing features, as well as digital era challenges such as limited resources, lack of technological understanding, fierce competition, and low digital literacy and infrastructure. Therefore, a comprehensive strategy is needed to empower MSMEs to compete effectively in the digital market. Keywords: MSMEs, Development, Digital Marketing, Digital Transformation,                  Challenges. Abstrak: Penelitian ini mengkaji strategi pengembangan Usaha Mikro, Kecil, dan Menengah serta tantangan yang dihadapi di Kota Dumai dalam menghadapi persaingan pasar digital. Pemerintah daerah memegang peranan esensial dalam mendukung UMKM melalui dukungan finansial, pelatihan, pendampingan, serta fasilitasi akses pasar dan teknologi, termasuk promosi produk lokal melalui media digital. Pemasaran online, mencakup pemanfaatan media sosial, marketplace, dan website, terbukti meningkatkan daya saing UMKM dengan memperluas jangkauan pasar, meningkatkan interaksi konsumen, dan mendorong penjualan. Transformasi digital, sebagai integrasi teknologi digital dalam semua aspek bisnis, merupakan keharusan bagi UMKM untuk mengubah cara beroperasi dan memberikan nilai kepada pelanggan, serta memperluas jangkauan pasar. Meskipun demikian, pengembangan UMKM di Kota Dumai masih menghadapi berbagai hambatan, meliputi keterbatasan akses terhadap modal dan teknologi, kesulitan dalam mengoptimalkan fitur pemasaran online, serta tantangan era digital seperti keterbatasan sumber daya, kurangnya pemahaman teknologi, persaingan ketat, dan rendahnya literasi serta infrastruktur digital. Oleh karena itu, diperlukan strategi komprehensif untuk memberdayakan UMKM agar mampu bersaing efektif di pasar digital. Kata kunci: UMKM, Pengembangan, Pemasaran Digital, Transformasi Digital, Tantangan.
Literature Review: Faktor-Faktor Dalam Pemasaran Dan Pengembangan UMKM Aditiya, Variza; Mustafa, Said; Lastri, Novelma; Hartutik, Dwi; Desy Musdiana, Andi
Jurnal Administrasi Publik dan Pemerintahan Vol. 3 No. 2 (2024): SIMBOL : Jurnal Administrasi Publik dan Pemerintahan
Publisher : LPPM STISIP IMAM BONJOL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55850/simbol.v3i2.64

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in a country's economy, particularly in creating employment opportunities, increasing community income, and driving economic growth. However, the development of MSMEs often faces various challenges, such as limited access to capital, technology, markets, and managerial capabilities. This literature review aims to analyze various studies related to the development of MSMEs, focusing on factors that influence their growth and sustainability, as well as strategies that can be implemented to address these challenges. Some key findings indicate that improving access to financing, entrepreneurship training, adoption of digital technology, and government policy support are critical elements in promoting MSME development. Additionally, collaboration between MSME actors, financial institutions, and the government is deemed effective in creating an ecosystem that supports MSME growth. This literature review is expected to provide insights for stakeholders in designing more effective and sustainable MSME development strategies.
Literature Review: Strategi Pengembangan Wisata Mustafa, Said; Aditiya, Variza; Dwi Hartutik; Musdiana, Andi Desy; Lastri, Novelma
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14273

Abstract

Pariwisata merupakan salah satu sumber devisa negara, dan pengembangannya diharapkan dapat mendorong pertumbuhan perekonomian nasional. Seperti yang kita ketahui, pariwisata mempunyai multiplier effect. Dalam arti lain, pariwisata mampu menggerakkan industri lain sebagai pendukungnya. Komponen utama pariwisata adalah atraksi wisata yang berupa atraksi alam dan budaya, sedangkan komponen pendukungnya meliputi transportasi lokal, kuliner, perbankan, dan industri manufaktur. Perencanaan perjalanan penting karena minat perjalanan saat ini dan masa depan akan terus berubah. Motivasi, minat, selera, kebutuhan dan perilaku wisatawan terus berubah dan perlu ditangani dengan tepat. Akibat terbatasnya kualitas produk pariwisata dan semakin ketatnya persaingan produk dan jasa di pasar pariwisata. Perencanaan pengembangan pariwisata merupakan suatu kebutuhan yang mutlak.
Literature Review: Strategi Pengembangan UMKM Aditiya, Variza; Mustafa, Said; Lastri, Novelma; Hartutik, Dwi; Musdiana, Andi Desy
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14274

Abstract

UMKM merupakan singkatan dari Usaha Mikro, Kecil dan Menengah, yaitu usaha yang dilakukan oleh perseorangan, kelompok, badan usaha kecil, dan keluarga. Kehadiran UMKM di Indonesia sangat penting karena berkontribusi signifikan terhadap pertumbuhan ekonomi. Melalui tinjauan literatur studi kasus, makalah ini mengeksplorasi beberapa strategi utama yang dapat diterapkan untuk mendukung pertumbuhan UMKM dan memperkuat perekonomian lokal. Penerapan rencana bisnis dinilai sebagai langkah penting dalam mengembangkan UMKM untuk meningkatkan penjualan dan menjaga kelangsungan usaha
PERAN STRATEGI PEMASARAN DALAM MENINGKATKAN PERTUMBUHAN EKONOMI: ANALISIS SINTESIS TERHADAP UMKM DI KOTA DUMAI Lastri, Novelma; Aditiya, Variza; Hartutik, Dwi; Suprasman, Suprasman; Mustafa, Said
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5822

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, including in Dumai City; however, they continue to face challenges in expanding market reach and enhancing competitiveness, particularly in adopting digital marketing technologies. This study aims to synthesize relevant literature on digital marketing strategies and their impact on MSME economic growth in Dumai City. A qualitative approach using a literature review method was employed to analyze previous studies related to digital marketing, e-commerce, and digital transformation among MSMEs. The findings indicate that digital marketing implementation significantly improves sales performance, product visibility, and customer interaction, with some MSMEs reporting substantial revenue increases, even exceeding twofold growth over the past two years. The utilization of social media platforms and digital marketplaces has become a key driver in expanding market access beyond local geographic boundaries. Nevertheless, challenges remain, including limited digital literacy, infrastructure constraints, and underutilization of websites as marketing tools. This study highlights that integrated digital marketing strategies supported by continuous training and institutional assistance are essential to strengthen MSME competitiveness and achieve sustainable growth in the digital era. Keywords: MSMEs, digital marketing, e-commerce, digital transformation, Dumai City. Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, termasuk di Kota Dumai, namun masih menghadapi berbagai tantangan dalam memperluas jangkauan pasar dan meningkatkan daya saing, khususnya dalam adopsi teknologi pemasaran digital. Penelitian ini bertujuan untuk mensintesis literatur terkait strategi pemasaran digital dan dampaknya terhadap pertumbuhan ekonomi UMKM di Kota Dumai. Metode yang digunakan adalah pendekatan kualitatif melalui tinjauan pustaka (literature review) dengan menganalisis berbagai penelitian relevan mengenai digital marketing, e-commerce, serta transformasi digital pada UMKM. Hasil kajian menunjukkan bahwa penerapan pemasaran digital secara signifikan meningkatkan penjualan, visibilitas produk, serta interaksi dengan konsumen, bahkan beberapa UMKM melaporkan peningkatan omzet hingga lebih dari dua kali lipat dalam dua tahun terakhir. Pemanfaatan media sosial dan marketplace digital menjadi faktor utama dalam memperluas pasar di luar batas geografis lokal. Namun demikian, keterbatasan literasi digital, infrastruktur, serta pemanfaatan website yang belum optimal masih menjadi tantangan utama. Penelitian ini menegaskan bahwa strategi pemasaran digital yang terintegrasi, didukung oleh pelatihan dan pendampingan berkelanjutan dari pemerintah dan pemangku kepentingan, sangat penting untuk meningkatkan daya saing dan pertumbuhan berkelanjutan UMKM di era digitalisasi. Kata kunci: UMKM, pemasaran digital, e-commerce, transformasi digital, Kota Dumai.
STRATEGI PENGEMBANGAN UMKM BERBASIS INOVASI & PLATFORM DIGITAL Aditiya, Variza; Lastri, Novelma; Hartutik, Dwi; Musdiana, Andi Desy; Mustafa, Said
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5823

Abstract

Abstract: This study aims to synthesize findings from three recent studies discussing the development strategies of Small and Medium Enterprises (SMEs) through digital innovation, collaborative governance, and technological transformation. The analyzed studies include innovation-based SME development strategies, collaborative ecosystem approaches involving government and business actors, and digital transformation frameworks to enhance competitiveness. Using a qualitative literature synthesis method, this study examines key themes, methodologies, and outcomes across the selected research. The results indicate that digital transformation serves as a primary driver for SME competitiveness, while collaborative governance enhances institutional support and ecosystem resilience. Innovation capability, access to digital platforms, and stakeholder collaboration emerge as critical success factors. The synthesis also highlights that SMEs require not only technological adoption but also capacity building, policy alignment, and adaptive business strategies. This study contributes to the growing discourse on SME development by integrating technological, institutional, and strategic perspectives into a unified analytical framework. Keywords: SMEs Development, Digital Transformation, Collaborative Governance, Innovation Strategy. Abstrak: Penelitian ini bertujuan untuk mensintesis temuan dari tiga studi terbaru yang membahas strategi pengembangan Usaha Mikro Kecil dan Menengah (UMKM) melalui inovasi digital, tata kelola kolaboratif, dan transformasi teknologi. Studi yang dianalisis meliputi strategi pengembangan UMKM berbasis inovasi, model kolaborasi antara pemerintah dan pelaku usaha, serta kerangka transformasi digital untuk meningkatkan daya saing. Menggunakan metode sintesis literatur kualitatif, penelitian ini mengkaji tema utama, metodologi, dan hasil dari penelitian yang dipilih. Hasil menunjukkan bahwa transformasi digital menjadi faktor utama dalam meningkatkan daya saing UMKM, sementara tata kelola kolaboratif memperkuat dukungan kelembagaan dan ketahanan ekosistem usaha. Kapabilitas inovasi, akses platform digital, dan kolaborasi pemangku kepentingan menjadi faktor kunci keberhasilan. Studi ini berkontribusi dalam memperkaya diskursus pengembangan UMKM melalui integrasi perspektif teknologi, institusional, dan strategis. Kata Kunci: Pengembangan UKM, Transformasi Digital, Kolaborasi Tatakelola, Strategi Inovasi.
Digitization of Business Administration as a Non-Formal Education Strategy in Improving the Administrative Competence of MSME Actors in Dumai City Lastri, Novelma; Hartutik, Dwi; Musdiana, Andi Desy; Suprasman, Suprasman; Mustafa, Said
Education Achievement: Journal of Science and Research Volume 6 Issue 3 November 2025
Publisher : Pusdikra-Publishing.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jsr.v6i3.3215

Abstract

Digitization of business administration not only plays a role as a business operational instrument, but also as a means of non-formal education in improving the administrative competence of Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of digitalization of business administration as a non-formal education strategy in developing the administrative competence of MSME actors in Dumai City. This research uses a qualitative approach with a descriptive design. Data was collected through in-depth interviews, observations, and documentation studies of MSME actors who participated in or were involved in digital-based administrative learning activities. The selection of informants is carried out purposively by considering the variety of types of businesses and the level of utilization of the digital administration system. Data analysis is carried out through the process of data reduction, data presentation, and thematic conclusion drawn. The results of the study show that the digitalization of business administration functions as an effective learning medium in increasing the understanding, skills, and independence of MSME actors in business administration management. The implementation of digital administration encourages record-keeping order, business accountability, and administrative decision-making capabilities. This research makes a conceptual contribution to the study of non-formal education management, especially in the development of digital-based administrative education models for MSME actors.
Co-Authors Desy Musdiana, Andi Dwi Hartutik Hartutik, Dwi Lastri, Novelma Musdiana, Andi Desy Suprasman Suprasman, Suprasman Variza Aditiya