International Journal of Education, Social Studies, And Management (IJESSM)
Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)

Analyze Marketing Strategies to Improve Competitiveness of MSMES iN Bandar Lampung City

Oktasa, Muhatir (Unknown)
Narundana, Vonny Tiara (Unknown)



Article Info

Publish Date
03 Mar 2024

Abstract

This research aims to: (1) produce interactive multimedia learning based on Google Site that is suitable for use in teaching and learning. (2) Produce practical and easy-to-learn interactive multimedia learning based on Google Site. (3) Determine the effectiveness of interactive multimedia based on Google Site. This research is a Research and Development (R&D) study using the ADDIE model. The study was conducted on 10th-grade students of State Islamic Senior High School 1 in Langkat. The method used in this model is Quasi-Experimental. The research sample consisted of 72 students, with 36 students as the experimental group taught using interactive multimedia based on Google Site and 36 students as the control group taught using picture media. The results of the study prove that there is a significant difference between the English learning outcomes of students taught using interactive multimedia based on Google Site and those taught using picture media. This is indicated by the obtained data, where the significance value obtained is 0.003. The significance value (sig) < 0.05, thus is rejected and is accepted. Therefore, it can be concluded that interactive multimedia based on Google Site is better than picture media.

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Journal Info

Abbrev

ijessm

Publisher

Subject

Education Other

Description

The International Journal of Education, Social Studies, and Management (IJESSM) is an interdisciplinary publication of original research and writings on education that publishes articles in journal form to an international audience of educational researchers. This journal aims to provide a forum for ...