Asia Pacific Journal of Management and Education
Vol 4, No 2 (2021): July 2021

Contributing Factors to Apple’s Sustainability in Malaysia’s Information and Communication Technology Industry

Edeh, Friday Ogbu (Unknown)
Teoh, Kok Ban (Unknown)
Murugan, Yashene (Unknown)
Kee, Daisy Mui Hung (Unknown)
Wong, Joey (Unknown)
Wong, Xin Shi (Unknown)
Maheswaran, Yashwiny (Unknown)
Jacinta, Ofojama Blessing (Unknown)

Article Info

Publish Date
21 Jul 2021

Abstract

Apple has a large customer base in Malaysia because they offer products of superior design and features. The main objective of this study is to determine the contributing factors to Apple’s sustainability in Malaysia’s Information and Communication Technology (ICT) Industry. This study is conducted based on quantitative research with 100 targeted respondents from Malaysia. The findings indicate that the marketing strategies, brand awareness, and customer experience are the major factors of the successful pathway of Apple’s sustainability. The research concludes that Apple Industry should adapt a frequent reengineering approach where the existing and upcoming Apple products will satisfy customer needs.

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Journal Info
Asia Pacific Journal of Management and Education
Website

Abbrev

APJME

Publisher

AIBPM Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic ...