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Enhancing Organizational Effectiveness Through Employee Work Attitude: Dissection of Nigeria’s Hospitality Industry Edeh, Friday Ogbu; Islam, Mohammad Fakhrul; Egwu, Kevin Chukwuoyims; Irem, Collins Okechukwu; Ssekajugo, Derrick; Oben, Desmond Neji; Olanipekun, Benedict Dayo
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3235

Every business aims to succeed in the competitive environment by injecting various customer attraction and retention mechanisms into the workplace. However, the hospitality sector requires managers to be proactive in delivering prompt services that would motivate them to come back after the first experience. To achieve this objective, employee work attitude behaviour must be considered. It was this problem that prompted the researchers of this study to examine the predictability of employee work attitude on the effectiveness of hospitality firms operating in Nigeria's work setting. Middle-line managers, supervisors, and low-level employees constitute the sample frame. To avoid bias in selection, simple random was used. Copies of the primary instrument were used to collect data. Frequency distribution was used to analyse respondents’ data while the research propositions were analysed with linear regression with the aid of IBM SPSS statistical software version 25. The finding of the study showed that employee work attitude has a positive significant effect on organisational effectiveness. The study concluded that employee work attitude measured in terms of job satisfaction and job involvement enhances and improves organisational effectiveness of hospitality firms in Nigeria through prompt service delivery and customer satisfaction. The implication of the study is that; supervisors, operations managers, and HR managers should pay positive attention to the attitude of their employees to discourage employee turnover that could lead to customer withdrawal.

Contributing Factors to Customer Satisfaction during the Pandemic: A Study of Foodpanda of Malaysia and Nigeria Kee, Daisy Mui Hung; Veeraselvam, Vinosha Rai A/P; Vayapuri, Vanishaa A/P; Aisyah, Ummie; A'ishah, Tuan Amelin; Enakhifo, Ernestina; Edeh, Friday Ogbu
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

The study on Foodpanda, an online food and grocery service app, examines the contributing factors leading to customer satisfaction during the global pandemic. As the new norms such as social distancing increased the demand for food delivery, The study examines the relationship between service quality, product information quality, the convenience of use, and customer satisfaction. A total of 102 Foodpanda users completed the online survey questionnaires. The findings revealed that convenience of use and product information quality hold the highest percentage in the contribution to customer satisfaction. The implication and recommendations are presented.

McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia Edeh, Friday Ogbu; P V, Ranjith; Syafawani, Nurul; Kee, Daisy Mui Hung; Aina, Nurul; Syafikah, Nurul; Nurunnisa, Nurunnisa
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Generally, McDonald’s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food & Beverage. McDonald’s sales have also been impacted when COVID-19’s lockdown restricts the dine-in operation and limits the customer’s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonald’s to increase the customer’s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food & Safety measure is by implementing various safety requirements. This is the most successful approach to improve customer’s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.

Mitigating the African Economic Crisis Through Financial Inclusion Irem, Collins Okechukwu; Edeh, Friday Ogbu; Sherifah, Nakacwa Kasozi; Duruzor, Gloria Ifeoma; Nwoba, Charles Chukwuma; Ukaidi, Chris U.A; Oben, Desmond Neji
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): JUNE EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3239

This study examines the mitigation of the African economic crisis through financial inclusion. The paper undertakes a comprehensive exploration of the African economic landscape, navigating through historical intricacies, structural challenges, and global influences. Grounded in a quantitative methodology, the study adopted the survey method to systematically unravel the multifaceted dimensions of the economic crisis and financial inclusion in Africa. The study was anchored on both Monetarist and Keynesian models. Monetary and Keynesian financial theories were made suitable because both focus on strategies for addressing economic instability even though they take distinct approaches to solving economic issues. A sample size of 350 participants was studied, using a purposive sampling technique. The data from the returned questionnaires were selected, collated, and analyzed using tables and percentage computation. The historical overview uncovers the persistent impact of colonization and post-independence struggles, shaping the structural issues that underpin the economic challenges faced by African nations. The analysis extends to the intricate dance of global economic dynamics, examining the interplay of trade relations, the imbalance of financial services, and the complexities of the interconnected global economy. Findings indicate that financial services and products are insufficient in Africa. The study discovered that cultural, technological, and regulatory limits all significantly contribute to the economic crisis, which is evidenced by the high rate of currency devaluation in Africa, high rates of inflation in the price of goods, and economic downturns. Thus, the paper recommends that; fin-tech companies, appropriate technology applications, and advancements in online payments could potentially save this predicament. The paper further recommends that; the government should enact regulatory changes that lower entrance barriers for financial institutions, support innovation, and safeguard consumers to advance financial inclusion.

Contributing Factors to Apple’s Sustainability in Malaysia’s Information and Communication Technology Industry Edeh, Friday Ogbu; Teoh, Kok Ban; Murugan, Yashene; Kee, Daisy Mui Hung; Wong, Joey; Wong, Xin Shi; Maheswaran, Yashwiny; Jacinta, Ofojama Blessing
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Apple has a large customer base in Malaysia because they offer products of superior design and features. The main objective of this study is to determine the contributing factors to Apple’s sustainability in Malaysia’s Information and Communication Technology (ICT) Industry. This study is conducted based on quantitative research with 100 targeted respondents from Malaysia. The findings indicate that the marketing strategies, brand awareness, and customer experience are the major factors of the successful pathway of Apple’s sustainability. The research concludes that Apple Industry should adapt a frequent reengineering approach where the existing and upcoming Apple products will satisfy customer needs.

Enhancing Organizational Effectiveness Through Employee Work Attitude: Dissection of Nigeria’s Hospitality Industry Edeh, Friday Ogbu; Islam, Mohammad Fakhrul; Egwu, Kevin Chukwuoyims; Irem, Collins Okechukwu; Ssekajugo, Derrick; Oben, Desmond Neji; Olanipekun, Benedict Dayo
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3235

This study aims to examine the predictability of employee work attitude on the effectiveness of hospitality firms operating in Nigeria's work setting. Middle-line managers, supervisors, and low-level employees constitute the sample frame. To avoid bias in selection, simple random was used. Copies of the primary instrument were used to collect data. Frequency distribution was used to analyze respondents’ data while the research propositions were analyzed with linear regression with the aid of IBM SPSS statistical software version 25. The finding of the study showed that employee work attitude has a positive significant effect on organizational effectiveness. The study concluded that employee work attitude measured in terms of job satisfaction and job involvement enhances and improves the organizational effectiveness of hospitality firms in Nigeria through prompt service delivery and customer satisfaction. The implication of the study is that; supervisors, operations managers, and HR managers should pay positive attention to the attitude of their employees to discourage employee turnover that could lead to customer withdrawal.

Contributing Factors to Customer Satisfaction during the Pandemic: A Study of Foodpanda of Malaysia and Nigeria Kee, Daisy Mui Hung; Veeraselvam, Vinosha Rai A/P; Vayapuri, Vanishaa A/P; Aisyah, Ummie; A'ishah, Tuan Amelin; Enakhifo, Ernestina; Edeh, Friday Ogbu
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1399

The study on Foodpanda, an online food and grocery service app, examines the contributing factors leading to customer satisfaction during the global pandemic. As the new norms such as social distancing increased the demand for food delivery, The study examines the relationship between service quality, product information quality, the convenience of use, and customer satisfaction. A total of 102 Foodpanda users completed the online survey questionnaires. The findings revealed that convenience of use and product information quality hold the highest percentage in the contribution to customer satisfaction. The implication and recommendations are presented.Â

McDonaldâ€™s Customerâ€™s Satisfaction Strategies during COVID-19 Pandemic in Malaysia Edeh, Friday Ogbu; P V, Ranjith; Syafawani, Nurul; Kee, Daisy Mui Hung; Aina, Nurul; Syafikah, Nurul; Nurunnisa, Nurunnisa
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1204

Generally, McDonaldâ€™s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food Beverage. McDonaldâ€™s sales have also been impacted when COVID-19â€™s lockdown restricts the dine-in operation and limits the customerâ€™s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonaldâ€™s to increase the customerâ€™s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food Safety measure is by implementing various safety requirements. This is the most successful approach to improve customerâ€™s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.Â Â

Mitigating the African Economic Crisis Through Financial Inclusion Irem, Collins Okechukwu; Edeh, Friday Ogbu; Sherifah, Nakacwa Kasozi; Duruzor, Gloria Ifeoma; Nwoba, Charles Chukwuma; Ukaidi, Chris U.A; Oben, Desmond Neji
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3239

This study sought to examine the challenges facing the African economy and financial inclusion. The paper undertakes a comprehensive exploration of the African economic landscape, navigating through historical intricacies, structural challenges, and global influences. Grounded in a quantitative methodology, the study adopted the survey method to systematically unravel the multifaceted dimensions of the economic crisis and financial inclusion in Africa. The study was anchored on both Monetarist and Keynesian models. A sample size of 350 participants was studied, using a purposive sampling technique. The study discovered that cultural, technological, and regulatory limits all significantly contribute to the economic crisis, which is evidenced by the high rate of currency devaluation in Africa, high rates of inflation in the price of goods, and economic downturns. Thus, the paper recommends that fin-tech companies, appropriate technology applications, and advancements in online payments could potentially save this predicament. The paper further recommends that the government should enact regulatory changes that lower entrance barriers for financial institutions, support innovation, and safeguard consumers to advance financial inclusion.

Factors Contributing to Online Purchase Intention amongst Malaysian Consumers: A Case of Lazada Edeh, Friday Ogbu; Quttainah, Majdi Anwar; Syed Badrulzaman, Syarifah Nurdzamanisya; Kee, Daisy Mui Hung; Mohd Zamri, Syafiqah; Mahmud, Tahreem Tariq; Shafiee, Siti Syafiqah Izni; Awoke, Victory Chinelo
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1113

Online shopping activity amongst Malaysians increase unexpectedly ever since Malaysia had its first phase of Movement Control Order. In other words, the global pandemic COVID-19 provided more opportunities for e-commerce such as Lazada to grow. Therefore, this study intends to understand the factors that contribute to online purchase intention amongst Malaysians in the case of Lazada. This study used qualitative and quantitative method. The questionnaire used to collect the data from the respondents. There are 100 Malaysians that had previously purchased from Lazada have participated in the survey. The results showed that there is a positive correlation between product quality, product price, buying experience, after-sales service, and online consumer satisfaction.

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