Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Vol 17 No 1 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 No.1 Maret 2024

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BODY LOTION SCARLET WHITENING (STUDI KASUS PADA MAHASISWA/I ANGKATAN 2019-2022 STIENAS BANJARMASIN)

Noor, Masrani (Unknown)
Suarniki, Ni Nyoman (Unknown)
Khasanah, Citra (Unknown)

Article Info

Publish Date
31 Mar 2024

Abstract

Abstract, This research aims to analyze the influence of product quality and price on purchasing decisions for Scarlet Whitening Body Lotion (Case Study of 2019-2022 Stienas Banjarmasin Class Students). The research method used is quantitative. The population of this research is students from the 2019-2022 class of Stienas Banjarmasin 2022 who have used or are currently using Scarlett Whitening body lotion. The sample for this research consisted of 100 respondents. The results of this research show that product quality and price influence the decision to purchase Scarlet Whitening Body Lotion (Case Study of 2019-2022 Stienas Banjarmasin Class Students).

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Journal Info
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Website

Abbrev

jdeb

Publisher

STIE Nasional Banjarmasin

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal dinamika Ekonomi adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin. Terbit pertama kali tahun 2004. Dari tahun ke tahun jurnal ini tumbuh dan terus hadir hingga saat ini. Jurnal Dinamika Ekonomi mempunyai tujuan mengembangkan kajian ilmiah di bidang ...