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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Khasanah, Citra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BODY LOTION SCARLET WHITENING (STUDI KASUS PADA MAHASISWA/I ANGKATAN 2019-2022 STIENAS BANJARMASIN) Noor, Masrani; Suarniki, Ni Nyoman; Khasanah, Citra
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 1 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 No.1 Maret 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i1.493

Abstract

Abstract, This research aims to analyze the influence of product quality and price on purchasing decisions for Scarlet Whitening Body Lotion (Case Study of 2019-2022 Stienas Banjarmasin Class Students). The research method used is quantitative. The population of this research is students from the 2019-2022 class of Stienas Banjarmasin 2022 who have used or are currently using Scarlett Whitening body lotion. The sample for this research consisted of 100 respondents. The results of this research show that product quality and price influence the decision to purchase Scarlet Whitening Body Lotion (Case Study of 2019-2022 Stienas Banjarmasin Class Students).
Co-Authors Ni Nyoman Suarniki Noor, Masrani