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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Noor, Masrani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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ANALISIS KUALITAS PELAYANAN DAN PROMOSI DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KOMODITI HANDPHONE PADA PT AKULAKU FINANCE INDONESIA (STUDI KASUS PADA GADGETMART BANJARMASIN) Saputra, M. Riffly Anugrah; Noor, Masrani; Suarniki, Ni Nyoman
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 2 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 no.2 September 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i2.560

Abstract

This study aims to analyze the quality of service and promotion in increasing purchasing decisions for mobile phone commodities at PT Akulaku Finance Indonesia (Case Study at Gadgetmart Banjarmasin). This research method is a descriptive quantitative method. The population in this study were the community who provided services at PT Akulaku Finance Indonesia Banjarmasin from May 2023 to April 2024 totaling 240 people. This research is a case study at Gadgetmart Banjarmasin. The results of this study indicate that PT Akulaku Finance Indonesia in Banjarmasin strives to provide services that are as promised, reliable, accurate, and consistent. However, consumers still face obstacles to slow credit processes due to system and network disruptions. In terms of service dimensions, the company shows responsiveness by handling customer complaints quickly and responsively, and guaranteeing service through employee competence, politeness, and trust. In addition, the company also shows genuine concern for consumer needs and tries to understand their desires. Tangible dimensions, the advantages of physical facilities and good equipment support quality service to consumers. The performance of PT Akulaku Finance Indonesia Banjarmasin's promotional media is assessed from the effectiveness of delivering promotional messages to consumers. The company uses various promotional media such as billboards, banners, brochures, banners, digital ads, social media, and merchandise. Promotions are carried out according to the deadline and duration of the program that has been set. In terms of frequency, the company actively carries out promotions through various media with planned quantities to reach the target market.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SPRING BED COMFORTA Sylvia, Rika; Suarniki, Ni Nyoman; Noor, Masrani; Melyanie, Melyanie
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 18 No 1 (2025): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.18 No.1 Maret 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v18i1.581

Abstract

This study aims to analyze the influence of product quality, price, and promotion on the purchasing decision of Comforta Spring Bed at PT Massindo Solaris Nusantara Banjarmasin. The background of the research is based on the increasingly fierce competition in the spring bed industry and the changing consumer behavior, with customers becoming more critical in selecting products. This research uses a quantitative approach involving 50 consumers who have a Comforta Spring Bed. Data were collected through questionnaires and analyzed using amultiple linear regression. The results show that product quality, price, and promotion have a significant influence, both simultaneously and partially, on purchasing decisions. These three variables explain 91.2% of the variation in consumer purchasing decisions. The findings emphasize the importance for companies to improve product quality continuously, offer competitive prices, and carry out effective and sustainable promotions to increase sales and customer loyalty.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BODY LOTION SCARLET WHITENING (STUDI KASUS PADA MAHASISWA/I ANGKATAN 2019-2022 STIENAS BANJARMASIN) Noor, Masrani; Suarniki, Ni Nyoman; Khasanah, Citra
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 1 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 No.1 Maret 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i1.493

Abstract

Abstract, This research aims to analyze the influence of product quality and price on purchasing decisions for Scarlet Whitening Body Lotion (Case Study of 2019-2022 Stienas Banjarmasin Class Students). The research method used is quantitative. The population of this research is students from the 2019-2022 class of Stienas Banjarmasin 2022 who have used or are currently using Scarlett Whitening body lotion. The sample for this research consisted of 100 respondents. The results of this research show that product quality and price influence the decision to purchase Scarlet Whitening Body Lotion (Case Study of 2019-2022 Stienas Banjarmasin Class Students).
Co-Authors Khasanah, Citra Melyanie, Melyanie Ni Nyoman Suarniki Saputra, M. Riffly Anugrah Sylvia, Rika