<![CDATA[This study aims to analyze the influence of religiosity and reference groups on purchasing decisions for halal-labeled products. This study uses multiple linear regression analysis. Based on the results of the t-test, religiosity and reference groups partially have a significant influence on purchasing decisions for halal-labeled products. Meanwhile, the F-test shows that religiosity and reference groups simultaneously influence purchasing decisions for halal-labeled products. Through the analysis of the coefficient of determination, it can be explained that religiosity and reference groups have an influence on purchasing decisions for halal-labeled products by 46.6%, the difference of 53.4% is influenced by variables outside this study.]]>
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