<![CDATA[The creative economy has become a strategic sector in driving regional economic growth, including in South Tangerang City. This study aims to formulate a policy for the establishment of a Creative Hub and a channeling pattern for creative economy actors that is applicable and sustainable. The study uses a qualitative approach through in-depth interviews, FGDs, participatory observations, and SWOT and Business Model Canvas analysis. The results of the study indicate that the establishment of an effective Creative Hub requires synergy between the government, business actors, and supporting institutions, with the support of adaptive regulations such as the RPJMD and the Creative Economy Law. Collaboration across sectors and regions is key to creating an integrated creative ecosystem. In addition, a structured channeling model can strengthen creative economy actors' access to markets, technology, and financing. The resulting policy recommendations are local and applicable, supporting South Tangerang's role as a leading creative economy center in the Jabodetabek area. To ensure the sustainability of the program, a dynamic and participatory monitoring and evaluation mechanism is needed. With the right approach, South Tangerang has great potential in accelerating creativity-based economic transformation.]]>
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