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All Journal Dinasti International Journal of Education Management and Social Science CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Jurnal Manajemen Retail Indonesia (JMARI) Universal Raharja Community (URNITY Journal) Digital Business Tren Bisnis Masa Depan Indonesian Research Journal on Education
Susanto, Sugeng
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Formation of a creative hub and channeling patterns for creative economy actors in the city of South Tangerang using SWOT Susanto, Sugeng
Digital Business: Tren Bisnis Masa Depan Vol. 15 No. 1 (2024): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The formation of a Creative Hub and Channeling Pattern for Creative Economy Actors in South Tangerang City is to formulate a form of creative hub and channeling pattern for creative economy actors as a forum for collaboration in a joint commitment effort from both the Government, Stakeholders and Creative Economy Actors to improve the economy in the people of South Tangerang City. This research was carried out using SWOT analysis, namely a strategic planning method used to evaluate strengths, weaknesses, opportunities and threats in a project or business speculation. In the results of the SWOT analysis of the Culinary Sub-Sector SWOT, the Interior Design Sub-Sector SWOT and the Music Sub-Sector SWOT provide several recommendations for the formation of a Creative Hub and Channeling Patterns for Creative Economy Actors, including establishing a culinary core community as a channel for creative hub information, establishing a management training program in design. interior, Establishing a training program for the development of the music sub sector by supporting music promotion in the creative hub.
PRODUKSI LAYANAN KAMPUNG DIGITAL KIM FESTIVAL 2023 DINAS KOMUNIKASI DAN INFORMATIKA KOTA TANGERANG DI KELURAHAN PINANG Triyono, Triyono; Akbar, Violent Montana; Sanni, Mochamad Ifran; Asmawati, Ari; Marjuki, Arif; Susanto, Sugeng
Universal Raharja Community (URNITY Journal) Vol. 4 No. 2 (2024): URNITY (Universal Raharja Community)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/urnity.v4i2.3137

Abstract

Era pesatnya kemajuan Teknologi di abad ini telah menghilangkan jarak dan waktu bagi semua kalangan dalam mengakses informasi seluas-luasnya. Tapi di saat yang bersamaan juga membuka selebar-lebarnya kemungkinan distorsi informasi alias miss informasi yang sampai kepada khalayak luas. Ini tentu sangat berbahaya apalagi jika miss informasi tersebut sampai kepada orang-orang awam yang tidak mampu mengidentifikasi mana informasi yang benar dan mana yang salah. Terlebih informasi yang berkaitan dengan program Pemerintah. Menjawab tantangan tersebut, Pemerintah Kota Tangerang membentuk Kelompok Informasi Masyarakat (KIM) yang disebar ke seluruh Kelurahan di Kota Tangerang sebagai perwakilan Pemerintah Kota Tangerang dalam menyampaikan program-program dan informasi-informasi kepada Masyarakat. Selain itu, KIM juga berfungsi sebagai perantara dalam menyampaikan keluhan Masyarakat langsung kepada Pemerintah Kota Tangerang. Tahun ini. KIM Kota Tangerang bekerjasama dengan beberapa Universitas di Kota Tangerang termasuk di antaranya Universitas Raharja, dalam merekrut beberapa Mahasiswa untuk ikut andil dalam program yang di adakan KIM pusat bertemakan Kampung Digital 2023. Dengan adanya program ini diharapkan dapat membantu Pemerintah Kota Tangerang dalam memberikan layanan terbaik kepada masyarakat di bidang teknologi informasi serta mengembangkannya. Syukur-syukur outputnya berhasil memberikan dampak positif bagi semua kalangan yang terlibat baik Masyarakat, Pemerintah, Universitas, maupun Mahasiswa itu sendiri.
Pengaruh Stres Dan Motivasi Terhadap Kepuasan Kerja Karyawan Susanto, Sugeng; Syaputra, Harian; Ikraman, Ikraman; Triwulandari, Anur Rahmah; Purnomo, Andri Cahyo; Sari, Meri Mayang
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 6 No. 1 (2025): Jurnal Manajemen Retail Indonesia
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/jmari.v6i1.3786

Abstract

Penelitian ini memiliki tujuan yaitu untuk mempelajari bagaimana stres dan motivasi berdampak pada kepuasan kerja karyawan PT Sulfindo Adiusaha. Untuk bertahan dalam persaingan, setiap bisnis harus mempunyai sumber daya manusia (SDM) yang tangguh. SDM harus dilihat sebagai gabungan yang tangguh yang membentuk sinergi, dan peran sangat penting. Sampel dari 34 karyawan digunakan dalam penelitian ini. Penelitian ini menggunakan dengan kuesioner yang di bagikan, observasi, dan wawancara langsung. Asumsi klasik, regresi linear berganda, dan analisis deskriptif digunakan dalam penelitian ini. Penelitian ini membuktikan Teori Two Factor Theory dan hubungannya dengan variabel penelitian. Hasilnya menunjukkan bahwa stres kerja dan motivasi kerja berpengaruh negatif dan signifikan terhadap kepuasan kerja PT Sulfindo Adiusaha. Selain itu, penelitian ini menunjukkan bagaimana pengaruh stres dan motivasi terhadap kepuasan kerja karyawan
Optimalisasi Penggunaan, Pemanfaatan, Pemindahtanganan, Pemusnahan, dan Penghapusan Barang Milik Daerah Rakhmansyah, Mohamad; Susanto, Sugeng; Ikraman, Ikraman; Sunarya, Po Abas
CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Vol 10 No 2 (2024): CICES
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/cices.v10i2.3225

Abstract

The purpose of this research is to minimize potential losses and ensure that the rental process of assets owned by the South Tangerang City Government is carried out efficiently and in accordance with applicable regulations by identifying potential risks that may arise in the process of renting local assets, such as the risk of damage to goods, legal non-compliance, or financial risk. The methodology used in the study of risk profiles and risk management patterns in projects utilizes the COSO method in this case, activities such as Focus Group Discussions (FGD) and field surveys are conducted for verification Stakeholders involved in the FGD activities include Government Agencies, Businesses, Academics, and Practitioners. The risk of renting local government property has important implications for the local government Some of the implications that may arise, as well as recommendations for managing these risks, include risk implications and risk management recommendations Taking the risk of renting local government property seriously and implementing these recommendations can help the local government manage risks better and maintain stability and reputation in rental operations.
Implementasi Digital Marketing Mix dalam Meningkatkan Keunggulan Bersaing Perusahaan Susanto, Sugeng; Sanadi, Edwin Aldrin W.; Scorita, Kurnia Budhy; Mawene, Bernstein; Waroi, Elsina Novela; Amin, Al-
Indonesian Research Journal on Education Vol. 5 No. 4 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i4.3193

Abstract

Tujuan penelitian ini adalah Menganalisis bagaimana implementasi Digital Marketing Mix (produk digital, harga, distribusi digital, promosi digital) dapat meningkatkan keunggulan bersaing Perusahaan. Metode penelitian ini adalah Dengan kombinasi pendekatan SLR dan analisis tematik yang kuat, penelitian Anda dapat menyajikan gambaran komprehensif tentang bagaimana elemen-elemen Digital Marketing Mix berkontribusi terhadap competitive advantage. Pendekatan kualitatif atau triangulasi akan menambah validitas dan kedalaman insight. Hasil penelitian ini adalah Digital Marketing Mix secara signifikan meningkatkan keunggulan bersaing dan marketing performance di berbagai konteks (UMKM dan perusahaan menengah). Keunggulan bersaing sering berperan sebagai mediator yang memperkuat hubungan antara implementasi digital marketing dan hasil bisnis akhir. Integrasi elemen promosi, distribusi, produk digital, dan penyesuaian harga terbukti efektif dalam memperluas pasar, membangun merek, dan mempertahankan loyalitas pelanggan.
A Study on the Formation of Creative Hubs and Channeling Patterns of Creative Economy Actors in South Tangerang City Susanto, Sugeng; Marwan, Marwan
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5128

Abstract

The creative economy has become a strategic sector in driving regional economic growth, including in South Tangerang City. This study aims to formulate a policy for the establishment of a Creative Hub and a channeling pattern for creative economy actors that is applicable and sustainable. The study uses a qualitative approach through in-depth interviews, FGDs, participatory observations, and SWOT and Business Model Canvas analysis. The results of the study indicate that the establishment of an effective Creative Hub requires synergy between the government, business actors, and supporting institutions, with the support of adaptive regulations such as the RPJMD and the Creative Economy Law. Collaboration across sectors and regions is key to creating an integrated creative ecosystem. In addition, a structured channeling model can strengthen creative economy actors' access to markets, technology, and financing. The resulting policy recommendations are local and applicable, supporting South Tangerang's role as a leading creative economy center in the Jabodetabek area. To ensure the sustainability of the program, a dynamic and participatory monitoring and evaluation mechanism is needed. With the right approach, South Tangerang has great potential in accelerating creativity-based economic transformation.
Co-Authors Akbar, Violent Montana Amin, Al- Asmawati, Ari Harian Syaputra Ikraman, Ikraman Marjuki, Arif Marwan Marwan Mawene, Bernstein Po Abas Sunarya Purnomo, Andri Cahyo Rakhmansyah, Mohamad Sanadi, Edwin Aldrin W. Sanni, Mochamad Ifran Sari, Meri Mayang Scorita, Kurnia Budhy Triwulandari, Anur Rahmah Triyono Triyono Waroi, Elsina Novela