Journal of Community Engagement Research for Sustainability
Vol. 4 No. 3 (2024): Mei

Pendampingan Ekonomi Kreatif UMKM Keripik Kentang Mustofa di Kelurahan Air Dingin Kota Pekanbaru

Fany, Kinanti Resti (Unknown)
Hermita, Neni (Unknown)
Pasaribu, Danu Mangippu (Unknown)
Mulya, Gita Permata (Unknown)
Hafizalfiqri, Muhammad (Unknown)
Sanda, Nabila (Unknown)
Ananda, Rikki (Unknown)
Yulia, Rischa (Unknown)
Syafira (Unknown)
Fajar, Taufiq Afif (Unknown)
Andini, Tri (Unknown)



Article Info

Publish Date
07 Jan 2025

Abstract

Indonesia has an excellent opportunity to increase national economic growth by developing a creative economy. As one of the new alternatives to drive the national economy, the creative economy sector supports the creation of added value to domestic products and the developing creative services that can support Indonesia's economic growth. The use of online media is the right choice for entrepreneurs to develop the business they run. The public already knows many MSMEs, however, only among the owners and known by word of mouth. Data collection methods used are observation, interviews, and documentation. Researchers used objects for this research from the owners of SMEs themselves. Various ways of coaching MSME owners by implementing several strategies: digitally marketing products, creating packaging logos for MSMEs, and finally registering a business in OSS and creating a Business Identification Number.

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Journal Info

Abbrev

cers

Publisher

Subject

Humanities Electrical & Electronics Engineering Energy Environmental Science Nursing Public Health Other

Description

Journal of Community Engagement Research for Sustainability focuses on community empowerment as the result of community services activities. The activities are including the implementation of science development and applied technology to empower society and realize sustainable development. The ...