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All Journal Journal of Community Engagement Research for Sustainability
Fajar, Taufiq Afif
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Humanities Electrical & Electronics Engineering Energy Environmental Science Nursing Public Health Other

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Pendampingan Ekonomi Kreatif UMKM Keripik Kentang Mustofa di Kelurahan Air Dingin Kota Pekanbaru Fany, Kinanti Resti; Hermita, Neni; Pasaribu, Danu Mangippu; Mulya, Gita Permata; Hafizalfiqri, Muhammad; Sanda, Nabila; Ananda, Rikki; Yulia, Rischa; Syafira; Fajar, Taufiq Afif; Andini, Tri
Journal of Community Engagement Research for Sustainability Vol. 4 No. 3 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

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Abstract

Indonesia has an excellent opportunity to increase national economic growth by developing a creative economy. As one of the new alternatives to drive the national economy, the creative economy sector supports the creation of added value to domestic products and the developing creative services that can support Indonesia's economic growth. The use of online media is the right choice for entrepreneurs to develop the business they run. The public already knows many MSMEs, however, only among the owners and known by word of mouth. Data collection methods used are observation, interviews, and documentation. Researchers used objects for this research from the owners of SMEs themselves. Various ways of coaching MSME owners by implementing several strategies: digitally marketing products, creating packaging logos for MSMEs, and finally registering a business in OSS and creating a Business Identification Number.
Co-Authors Ananda, Rikki Andini, Tri Fany, Kinanti Resti Hafizalfiqri, Muhammad Mulya, Gita Permata Neni Hermita Pasaribu, Danu Mangippu Sanda, Nabila Syafira Yulia, Rischa