eProceedings of Management
Vol. 11 No. 3 (2024): Juni 2024

Pengaruh Electronic Word Of Muth Dan Hedonic Shopping Value Terhadap Keputusan Pembelian Impulsif Pada Pengguna Marketplace (Studi Kasus Pada Pembelian Produk Fashion Di Shopee)

Asy’ari, Rif’atullah (Unknown)
Nurhazizah, Eva (Unknown)

Article Info

Publish Date
01 Jun 2024

Abstract

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Journal Info
eProceedings of Management
Website

Abbrev

management

Publisher

Universitas Telkom

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian management. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing ...