Jurnal Riset Ilmiah
Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025

PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACAE SHOPEE

Mutazam, Zidan Hoerul (Unknown)
Winarso, Widi (Unknown)
Kurniawan, Dody (Unknown)
Komariah, Neng Siti (Unknown)
Anas, Haryudi (Unknown)

Article Info

Publish Date
16 Feb 2025

Abstract

The rapid growth of E-Commerce   in Indonesia has positioned Shopee as one of the most popular marketplaces. Consumers are increasingly considering product quality and price perception in their purchasing decisions. This study aims to analyze the extent to which product quality and price perception influence purchasing decisions on Shopee. Using a quantitative approach, this study collected data from respondents in North Bekasi. The findings indicate that product quality and price perception significantly affect purchasing decisions. Therefore, marketers must ensure high product standards and competitive pricing strategies to enhance customer loyalty.

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Journal Info
Jurnal Riset Ilmiah
Website

Abbrev

SINERGI

Publisher

Lembaga Pendidikan dan Penelitian Manggala Institute

Subject

Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

SINERGI : Jurnal Riset Ilmiah accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Humanities and Social sciences, that include: Engineering, Economics, Health, Social, ...