<![CDATA[This study was motivated by the need for engaging learning media to enhance students’ understanding of fractions in Grade III at SDN 008 Beringin Taluk, Kuantan Singingi. The limited use of local culture-based media has contributed to a decline in learning outcomes below the minimum mastery criteria (KKM). The study aimed to describe the development process, determine the validity, and assess teachers’ and students’ responses to animated video media in mathematics learning. The research employed a Research and Development (R&D) method using the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). The population consisted of media experts, material experts, Grade III teachers, and Grade III students. The sample was selected through purposive sampling, totaling nine participants: three experts, three teachers, and three students. The research instruments included questionnaires, with primary data obtained through interviews, observations, and trials, and secondary data collected from relevant documents and literature. Data analysis applied descriptive qualitative and quantitative methods based on the percentage of validation scores. The validation results showed scores of 82% from material experts, 93.3% from media experts, 95% from language experts, and 100% from both teachers and students, all falling into the “highly valid” category. Beyond delivering fraction content, the media also integrates local cultural values such as Pacu Jalur, making the learning process more meaningful. It is concluded that animated video media based on local wisdom are highly feasible as a supporting tool for Grade III mathematics learning and have the potential to preserve local culture through education.]]>
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