Journal Research of Social Science, Economics, and Management
Vol. 2 No. 6 (2023): Journal Research of Social Science, Economics, and Management

Implementation of Relationship Marketing Sharia Perspective In Sharia Microfinance Institutions In Madura

AS, Fathor (Unknown)
Fatmariyah, Fatimatul (Unknown)
Arifin, Sirajul (Unknown)
Syarif, Muh. (Unknown)

Article Info

Publish Date
25 Jan 2023

Abstract

The market share of Islamic banking is still very small, so there needs to be a proper marketing strategy to overcome it, one of which is Sharia relationship marketing. The purpose of this research is to analyze the implementation of sharia relationship marketing at BPRS Bhakti Sumekar Sumenep. The research method used is a descriptive method of quantitative approach. The results showed that BPRS Bhakti Sumekar Sumenep has assimilated sharia relationship marketing quite well, it is shown from the results of respondents' assessment of the dimensions used in the study.

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Journal Info
Journal Research of Social Science, Economics, and Management
Website

Abbrev

jrssem

Publisher

CV. Publikasi Indonesia

Subject

Environmental Science

Description

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management ...