Jurnal Berdaya Mandiri
Vol. 6 No. 3 (2024): JURNAL BERDAYA MANDIRI (JBM)

PENDAMPINGAN PEMANFAATAN WHATSAPP BISNIS DAN INSTAGRAM BISNIS SEBAGAI MEDIA PEMASARAN DIGITAL PADA UMKM BERKAH DESA JEPITU

Rahmawati, Nur (Unknown)
Mulyaningsih, Sri (Unknown)
Vienastra, Septian (Unknown)
Suhartono, Suhartono (Unknown)
Hidayati, Fika (Unknown)
Emilliana Natalia Trisakti Susanti, Maria (Unknown)
Arif Wardana, Muhammad (Unknown)

Article Info

Publish Date
30 Nov 2024

Abstract

Jepitu Village is located in a karst hill area covering an area of ​​1,625.1960 km². Most of the population works as dryland farmers, gardeners, livestock breeders, and fishermen. Despite having abundant natural resources, including agricultural and marine products, local small businesses (MSMEs) face challenges in marketing their products, most of which have limited reach. To overcome this, the community service team assists in using WhatsApp Business and Instagram Business as digital marketing platforms for MSMEs in Jepitu. This training aims to improve product marketing through digital content creation and social media strategies. WhatsApp and Instagram Business offer features that facilitate customer interaction, such as automatic replies and product catalogs. This mentoring program has five stages: socialization, training, technology application, mentoring, and sustainability. The results show a significant increase in participants' understanding and use of digital marketing media, expanding marketing reach and increasing sales. Keywords: MSMEs, digital marketing, WhatsApp Business, Instagram Business

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Journal Info
Jurnal Berdaya Mandiri
Website

Abbrev

lppm

Publisher

Universitas PGRI Yogyakarta

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

The Jurnal Berdaya Mandiri contains writings originating from research on community organizations, industries, and related agencies in order to increase community participation in development, community empowerment and or the implementation of community ...