Unram Journal of Community Service (UJCS)
Vol. 5 No. 4 (2024): December

Strengthening the Market of Bathok Koi Coconut Shell Waste Crafts through Digital Marketing System in Achieving Brand Awareness

Wardani, Shanti Ike (Unknown)
Widayani, Anna (Unknown)
Fu’ad, M. Nur (Unknown)
Waspada, Heri Priya (Unknown)

Article Info

Publish Date
11 Dec 2024

Abstract

This research aims to increase brand awareness and competitiveness of Bathok Koi coconut shell waste handicraft products through the implementation of digital marketing strategies. The program involved intensive training for micro business partners and university students, covering digital marketing skills such as social media management, product photography, and creative content creation for digital platforms. The results of the program showed an increase in participants' understanding of branding and digital marketing which resulted in increased interactions with consumers and increased visits to Bathok Koi's social media profiles. In conclusion, continuous assistance in digital marketing is needed to encourage business sustainability and strengthen Bathok Koi's position in local and regional markets

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Journal Info
Unram Journal of Community Service (UJCS)
Website

Abbrev

UJCS

Publisher

Universitas Mataram

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Unram Journal of Community Services (UJCS) is a scientific multidisciplinary journal published by Postgraduate Mataram University, Indonesia. It is at the national level that covers a lot of common problems or issues related to community services. The aim of this journal publication is to ...