Soshum: Jurnal Sosial dan Humaniora
Vol. 14 No. 2 (2024): July 2024

Formulating Community Empowerment Strategies for the Tourism Destination Program in Banyurejo Village, Sleman District, The Special Region of Yogyakarta

Agustina , Clara Riska (Unknown)
Nugroho, Hanantyo Sri (Unknown)



Article Info

Publish Date
31 Jul 2024

Abstract

This paper explores strategies for community empowerment within the tourist destination program in Banyurejo Village, Sleman Regency, specifically focusing on Si Cangkring Valley Tourism Village as a form of community empowerment. Employing a qualitative descriptive method, the research utilizes analysis to formulate and evaluate strategies aimed at leveraging strengths and opportunities, while mitigating weaknesses to address emerging threats. The second phase employs the Litmus Test tool to prioritize strategic issues, assessing each issue through 13 specific questions to guide strategy formulation and evaluation. The findings highlight strengths and weaknesses from the internal environment, alongside opportunities and threats from the external environment identified in the strategic environmental analysis. This process identifies four key issues, leading to a strategic evaluation that prioritizes budget utilization and the strength of supporting information media to enhance community engagement in tourist villages, maximizing strategic value. Subsequently, these issues are formulated into a cohesive strategic program.

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Journal Info

Abbrev

SOSHUM

Publisher

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and Scope Soshum: Jurnal Sosial dan Humaniora aims to develop itself as a pioneer journal for the social sciences with a focus on emerging issues pertaining to the social and behavioural sciences as well as humanities. Areas relevant to the scopes of the journal include Social Sciences, ...