Soshum: Jurnal Sosial dan Humaniora
Vol. 14 No. 2 (2024): July 2024

Enhancing Community Economy through Jollong Gardens: A Local Heritage and Ecotourism Strategy

Anisa Nur Hidayah (Universitas Negeri Semarang)
Kusumantoro (Universitas Negeri Semarang)
Moch Faizal Rachmadi (Universitas Negeri Semarang)



Article Info

Publish Date
31 Jul 2024

Abstract

Agrotourism in Indonesia plays a crucial role in enhancing community economic inclusiveness by providing employment and empowerment opportunities. Jollong Gardens Agrotourism, a notable destination in Pati Regency, Central Java, serves as the focal point of this study. The research aims to: 1) Assess tourism management capacity in Pati Regency, 2) Analyze the sustainable integration of the tourism sector, and 3) Develop a strategy for Jollong Gardens Agrotourism based on local heritage and ecotourism to boost community economic inclusiveness. Using a mixed-methods approach, the study combines descriptive qualitative analysis with the Analytic Network Process (ANP) for quantitative analysis, utilizing both primary and secondary data. The findings indicate a need to improve human resource quality to optimize tourism contributions, highlight the importance of stakeholder synergy with a high contribution value of 0.16584, and prioritize enhancing human resource quality and competency for Jollong Gardens Agrotourism with a value of 0.36710.

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Journal Info

Abbrev

SOSHUM

Publisher

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and Scope Soshum: Jurnal Sosial dan Humaniora aims to develop itself as a pioneer journal for the social sciences with a focus on emerging issues pertaining to the social and behavioural sciences as well as humanities. Areas relevant to the scopes of the journal include Social Sciences, ...