Nawadeepa: Jurnal Pengabdian Masyarakat
Volume 2, No 2 (2023): June

Strategi Inovasi Packaging dan Branding “Waroeng Mama Aakif”

Suri Amilia (Unknown)
Tengku Putri Lindung Bulan (Unknown)
Dewi, Meutia (Unknown)

Article Info

Publish Date
30 Jun 2023

Abstract

The aim of the Community Service program is to optimize Waroeng Mama Aakif's packaging and branding innovation strategy in order to find a more diverse target market and be able to expand its market reach. The methods to be used in this activity are: observation method, discussion method, lecture method. The stages in implementing this service include the following activities: field surveys, debriefing and association, mentoring, monitoring and evaluation. Activities in the training by providing material regarding innovation strategies for packaging and logos at Waroeng Mama Aakif have a positive impact on developing and marketing their products because they already know the tricks and tips from the speaker's presentation.

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Journal Info
Nawadeepa: Jurnal Pengabdian Masyarakat
Website

Abbrev

deepa

Publisher

Pencerah Publishing

Subject

Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

Description

Nawadeepa: Jurnal Pengabdian Masyarakat, so-called as Jurnal Nawadeepa. manuscripts are published after a thorough peer-review process. The journal publication is maintained by the Pencerah, Meulaboh, West Aceh, Indonesia as the publisher scientific works and innovations in the form of scientific ...