<![CDATA[Purpose: This study aimed to empower the "Tani Maju" Farmer Group by improving their product visualization through Canva-based logo and packaging design training, addressing their limited design skills that hinder market competitiveness. Method: A participatory action research (PAR) approach guided four interactive sessions. Data were collected via pre- and post-training questionnaires (5-point Likert scale) and analysis of design outputs, with paired t-tests and thematic analysis applied. Practical Applications: Findings show that accessible digital tools like Canva enhance branding for agricultural MSMEs, enabling cost-effective, professional packaging design, improving marketability and sales potential.  Conclusion: Training significantly boosted participants’ design knowledge, skills (up to 122.22%), and confidence (up to 153.33%). The study demonstrates how digital literacy empowers rural communities, strengthens local economies, and bridges the gap between traditional farming and modern marketing.]]>
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