International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre

THE INFLUENCE OF BRAND REPUTATION, PRODUCT QUALITY, AND PRICE ON REPURCHASE INTENTION OF RESPIRO RIDINGWARE PRODUCTS IN SURABAYA

Dinda alkarimah, Dinda (Unknown)
Megasari, Aisyah Darti (Unknown)
Zaman, Komarun (Unknown)
Nuryadi (Unknown)

Article Info

Publish Date
05 Nov 2025

Abstract

This study aims to analyze the extent to which Brand Reputation, Product Quality, and Price influence consumers' Repurchase Intention of Respiro Ridingware products in Surabaya. This research uses a quantitative approach. The sampling technique applied is probability sampling with a simple random sampling method, and the Slovin formula was used to determine the number of respondents, totaling 100 participants. The research findings indicate that Brand Reputation, Product Quality, and Price simultaneously have a significant influence on consumers' Repurchase Intention.Keywords: Brand Reputation, Product Quality, Price and Repurchase Intention.

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Journal Info
International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Website

Abbrev

ijgame2

Publisher

Sekolah tinggi ilmu ekonomi pemuda

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

E-Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) is a biannual peer-reviewed open access academic journal which is dedicated to publishing high-quality scholarly works on all disciplines of Economics, Accounting, Management, Education, and ...