<![CDATA[The aim of this study was to investigate the effectiveness of the Challenge-Based Learning model supported by interactive media based on folklore in strengthening local wisdom values and improving students’ learning outcomes in elementary education. This research adopted a quantitative approach using a quasi-experimental design that emphasized real classroom application. Data were obtained through tests, observations, and questionnaires, and analyzed descriptively and inferentially to identify the impact of the intervention. The findings revealed that students experienced notable progress in understanding and internalizing local wisdom values, accompanied by a marked improvement in their learning achievements. The study’s novelty lies in the integration of folklore content into interactive digital media framed within the Challenge-Based Learning model, creating a culturally grounded and technology-enhanced learning environment. The practical implication highlights that folklore-based interactive media can serve as a powerful pedagogical resource to foster engagement, moral reflection, and cultappreciation among young learners. This study contributes to the enrichment of innovative and contextualized instructional models that resonate with the principles of Merdeka Belajar and emphasize the importance of local cultural identity as a foundation for meaningful character education in the digital era.]]>
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