<![CDATA[The degradation of marine ecosystems and the underutilization of coastal resources have become major challenges in achieving sustainable economic growth in many coastal regions of Indonesia. Labuang Village in Majene Regency, which possesses abundant marine and coastal resources, faces similar issues related to limited resource optimization and weak institutional support. This research seeks to evaluate the Blue Economy potential of Labuang Village within the context of Embedded Sustainability, and the Sustainable Development Goals. This qualitative research was conducted employing a case study approach with five purposive participants to represent the primary stakeholders: fishermen, seaweed ranchers, village administration, and community leaders. Data were inquired through in-depth interviews, field observations, and document reviews, and were subsequently analyzed using NVivo to code by thematic analysis. The results of the research indicate that Labuang Village has significant potential in capture fishery, seaweed farming, and marine tourism, which impacts the attainment of SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), and SDG 14 (Life Under Water). However, the potential remains dormant, as there is a glaring absence of infrastructure, funding, and technology. A triadic alliance of the state, community, and business actors is thus mandated to fully harness the potential of the region's Blue Economy.]]>
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