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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Nur Ariyandani
Universitas Sulawesi Barat
Economics, Econometrics & Finance

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Shopee atau Tokopedia? Studi Perbedaan Tingkat Kepuasan Konsumen Belanja Online Pada Generasi Z di Kabupaten Majene Rahmat Ghazali; Dian Rahmayanti Rivai; Nur Ariyandani; Irawati Irawati; Futri Ayu Wulandari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6309

Abstract

This study aims to analyze the differences in online shopping satisfaction among Generation Z in Majene regency by comparing two e-commerce platforms, Shopee and Tokopedia, based on three aspects: price, service quality, and delivery service. Data were collected through questionnaires distributed to respondents. The sampling technique employed was purposive sampling, and the sample size was determined using Roscoe’s rule of thumb, resulting in a total of 60 respondents. The collected data were analyzed using descriptive analysis and a paired sample t-test. The results indicate significant differences in satisfaction levels in terms of service quality and price, while no significant difference was found in the delivery service aspect between the two platforms Shopee and Tokopedia.
Strategi Komunikasi Pemasaran di Era Pandemi Covid-19 Feky Reken; Siska Jeanete Saununu; Nur Ariyandani
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 4 No. 1 (2023): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v4.i1.p209-228

Abstract

Marketing communication strategy plays an important role in the sustainability of the company. Through marketing communication strategies, companies can provide information and influence consumers so that purchases can occur, which will bring income to the company. This study aims to describe the marketing communication strategy implemented by CitraLand Tallasa City Makassar in the era of the COVID-19 pandemic based on analysis using the marketing communication mix. Data for this descriptive qualitative study were gathered through interviews with related parties, specifically the designers and implementers of marketing communication strategies at CitraLand Tallasa City Makassar, as well as through observations. The results of the study show that CitraLand Tallasa City Makassar made some adjustments to its marketing communication strategy during the COVID-19 pandemic. The adjustments focus on carrying out a marketing communication strategy by utilizing digital media.
Co-Authors Arifhan Ady DJ Dian Rahmayanti Rivai Feky Reken Feky Reken Futri Ayu Wulandari Irawati Irawati lulu ilhikmah Muh. Nadir Nur Fitriani Rahmat Ghazali Siska Jeanete Saununu