Jurnal Pendidikan Ekonomi & Bisnis
Vol. 13 No. 01 (2025): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)-In press

Study of ChatGPT Utilization Behavior by Accounting Education Students: Extended UTAUT2 Model Perspective

Setiyani, Rediana (Unknown)
Santoso, Jarot Tri Bowo (Unknown)
Nurkhin, Ahmad (Unknown)
Fatimah, Siti (Unknown)



Article Info

Publish Date
27 Nov 2025

Abstract

The use of Generative Artificial Intelligence (GAI), such as Chat Generative Pre-Trained Transformer (ChatGPT), is experiencing a significant increase among students for educational purposes, including lectures, completing assignments, and compiling final projects. This study aims to analyze the use of ChatGPT by accounting education students and investigate their intentions and behavior using the extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework. The study employed Partial Least Squares Structural Equation Model (PLS-SEM) analysis design with respondents from Accounting Education students at the Faculty of Economics and Business, Universitas Negeri Semarang (UNNES), totaling 134 students. The data collection technique used was a questionnaire distributed online via the Google Forms platform. Model testing was conducted first, followed by hypothesis testing in the PLS-SEM framework. Data analysis was conducted using the SmartPLS version 4.0 application. The results of the study showed that students' intention to use ChatGPT was more determined by performance expectancy and habit. Intention, facilitating conditions, and habits are significant predictors of use behavior. Intention can mediate the influence of habit on the actual behavior of students utilizing ChatGPT. In addition, extended-UTAUT2 constructs such as personal innovativeness, learning value, and novelty are unable to influence the intention and behavior of ChatGPT utilization by accounting education students.  

Copyrights © 2025






Journal Info

Abbrev

jpeb

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Jurnal Pendidikan Ekonomi & Bisnis ISSN: 2302-2663 is a research-based journal published by Faculty of Economics, Universitas Negeri Jakarta, Indonesia. The journal published two times per year in March and October. This journal started publishes since 2013. The scope and focus are related to the ...