Priviet Social Sciences Journal
Vol. 5 No. 12 (2025): December 2025

Strategy formulation for the career preparation guidance program of the EduTech Startup Brofesional.id

Adiyatna, Hafidh Rifky (Unknown)
Balqis, Fadhila (Unknown)

Article Info

Publish Date
05 Dec 2025

Abstract

This study aims to formulate development strategies and determine the priority strategies applicable to the Career Preparation Guidance Program of the edutech startup Brofesional.id. This research began by analyzing the internal and external factors influencing the program. An analysis was conducted to identify the program’s strengths, weaknesses, opportunities, and threats. To formulate strategies, this study applies the principles of strategic management and utilizes various analytical tools, including the IFE, EFE, SWOT, IE, and QSPM matrices. The findings indicate that the most feasible strategy for Brofesional.id is to enhance promotional activities through regular collaborations with government agencies. This suggested approach is supported by a QSPM analysis score of 4.807. 

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Journal Info
Priviet Social Sciences Journal
Website

Abbrev

PSSJ

Publisher

PRIVIETLAB

Subject

Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ ...