Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Digital Priviet Social Sciences Journal
Balqis, Fadhila
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Dilema Generasi Z: Antara Patriotisme dan Godaan Produk Asing Rizki, Hafidh; Sasongko, Rolan Mart; Saraswati, Yudhistira; Balqis, Fadhila
EKONOMI DAN BISNIS DIGITAL Vol 3 No 2 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i2.204

Abstract

This abstract presents findings on the dilemma faced by Generation Z in Indonesia, who are torn between maintaining patriotism and loyalty to local products, and the strong allure of foreign products promoted through social media. This study aims to examine the extent to which the phenomenon of "Fear of Missing Out" (FoMO) and patriotism influence the purchase intentions of Generation Z students at Universitas Pembangunan Nasional "Veteran" Yogyakarta. Using a Structural Equation Modeling (SEM) approach, the results indicate that both patriotism and FoMO play a significant role in shaping the intention to purchase local products, although FoMO does not function as a mediator. These findings are essential for policymakers and business practitioners to develop smart marketing strategies, combining FoMO elements and enhancing patriotic sentiments to boost preference for local products. This provides new insights into efforts to promote domestic product consumption amidst the challenges of globalization and the penetration of foreign products.Indonesia's
Strategy formulation for the career preparation guidance program of the EduTech Startup Brofesional.id Adiyatna, Hafidh Rifky; Balqis, Fadhila
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.745

Abstract

This study aims to formulate development strategies and determine the priority strategies applicable to the Career Preparation Guidance Program of the edutech startup Brofesional.id. This research began by analyzing the internal and external factors influencing the program. An analysis was conducted to identify the program’s strengths, weaknesses, opportunities, and threats. To formulate strategies, this study applies the principles of strategic management and utilizes various analytical tools, including the IFE, EFE, SWOT, IE, and QSPM matrices. The findings indicate that the most feasible strategy for Brofesional.id is to enhance promotional activities through regular collaborations with government agencies. This suggested approach is supported by a QSPM analysis score of 4.807. 
Co-Authors Adiyatna, Hafidh Rifky Rizki, Hafidh Sasongko, Rolan Mart Yudhistira Saraswati