<![CDATA[This research discusses increasing customer loyalty in the Bigfamily Jakarta Raya community through Bigadventure's marketing communication strategy. Amidst intense market competition, companies need to build customer loyalty through genuine relationships within the brand community. The researchers collected data from four key informants through in-depth interviews, observation, and documentation, using a descriptive qualitative approach. The research findings indicate that Bigadventure has effectively implemented message consistency, both in terms of clear and uniform product information and authentic, relationship-oriented brand messaging, thereby building customer trust. Bigadventure's interactivity is also very high, evident in proactive two-way communication, personal involvement of leadership in various activities, and member participation in creating shared value, which strengthens emotional bonds. Bigadventure places the community at the core of its strategy by recognizing the important role of the community as active brand ambassadors who introduce the brand and provide comprehensive support. Additionally, strong organizational alignment is evident from effective internal coordination, responsive teams, and community service that is integrated across all Bigadventure teams. Bigadventure has successfully built strong customer loyalty within the BIFAJARA community. This was achieved through an integrated marketing communication strategy, with a focus on building genuine and mutually beneficial relationships between the brand and the community. To maintain optimal interaction with the community as the brand's growth, Bigadventure is advised to consider hiring a Community Manager. Keywords: Marketing Communication, Customer Loyalty, Brand Community, Integrated Marketing Communication, Bigadventure]]>
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