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Dampak Penggunaan Clickbait pada Judul Berita di Tribunnews.com terhadap Minat Baca Mahasiswa Ilmu Komunikasi Universitas Singaperbangsa Karawang Angkatan 2020 Mohammada, Sheila; Mayasari, Mayasari; Budhiharti, Tri Widya
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1777

Abstract

This research discusses the influence of the use of clickbait headline news on Tribunnews.com on students’ reading interest. The theory used is uses and effect theory which explains that the use of media can cause many effects on an individual, The research method in this study is quantitative with aby sampling using the Non Probability Sampling method with the type of Porposive Sampling. The results of research and discussion showed that the use of clickbait headline newsdan a significant effect on students’ reading interest.
Posisi Media Online Tempo.co dan Kompas.com Pada Pemberitaan Kemungkinan Kaesang Bawa PSI Lolos Ambang Batas Parlemen untuk Pemilu 2024 Putri, Rizsa Aulia; Arindawati, Weni A.; Budhiharti, Tri Widya
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1780

Abstract

Having failed in the 2019 elections due to a lack of votes, it is now the turn of the Indonesian Solidarity Party (PSI), finalizing its strategy to pass the parliamentary threshold. One of the ways PSI is doing this is by inviting Kaesang to join and make him the party chairman. With his electability as the son of the Indonesian president, Kaesang is believed to be able to deliver PSI to Senayan and sit in the Kursi DPR in the 2024 elections. However, will Kaesang really be able to bring PSI to Senayan. This study aims to explore how the news framing formed by Tempo.co and Kompas.com on the possibility of Kaesang bringing PSI to Senayan. Tempo.co and Kompas.com were chosen because these two media are quite active in reporting Kaesang from different perspectives. This research combines descriptive qualitative methodology with a framing analysis method based on the Zhongdang pan Gerald kosicki model taken from each Tempo.co and Kompas.com news coverage on September 27, 2023. The results of this study show that Tempo.co considers that the presence of Kaesang as chairman is able to deliver PSI through parliament. While Kompas.com, this media actually doubts Kaesang in leading the party. It considers that Kaesang will not be able to bring PSI without the help of people who are experienced and understand politics.
Analisis Framing Pemberitaan Sistem Pemilu pada Portal Berita Instagram @narasinewsroom Ismail, Raisal Fani; Mayasari, Mayasari; Budhiharti, Tri Widya
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.10795

Abstract

Portal berita menjadi media baru yang memadukan teks, audio, dan visual (multimedia), menggantikan media konvensional seperti media cetek (media cetak dan mejalah) dan media penyiaran (radio dan televisi). Portal berita bisa berisi berbagai informasi yang meliputi berita politik dan ekonomi, olahraga, teknologi, dan gaya hidup. Narasi.tv menjadi salah satu portal berita di Indonesia dan memiliki platform di media sosial, diantarnya yaitu portal berita akun Instagram @narasinewsroom yang memberitakan peristiwa seputar politik dan sosial, misalnya terkai isu sistem pemilu proporsional tertutup. Penelitian ini dilakukan dengan metode kualitatif deskriptif dengan pendekatan analaisi framing Robert N. Entman. Tujuan penelitian ini dilakukan adalah untuk mengetahui seleksi isu dan penonjolan aspek pemberitaan sistem pemilu mengunakan proporsional tertutup pada portal berita akun Instagram @narasinewsroom. Hasil penelitian ini menunjukkan seleksi isu memberitakan terkait putusan Mahkamah Konstitusi yang dikabarkan akan mengubah pemilu sistem proporsional terbuka menjadi sistem tertutup. Kemudian penonjolan aspek yaitu mengunggah berbagai konten pemberitaan politik terkait pemilu sistem proporsional tertutup dengan mengulasis sejarah pengunaan sistem, kelemahan dan kekurangan, serta para pihak yang memiliki kepentingan dan terlibat dalam isu ini.
Analisis Dampak Akun Instagram @folkative terhadap Penghayatan Informasi di Kalangan Followers di Karawang Solihah, Sefia Waladinia; Utamidewi, Wahyu; Budhiharti, Tri Widya
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11420

Abstract

Instagram menjadi platform penting untuk berbagi informasi berita. Salah satu akun sumber informasi berita adalah @folkative. Penelitian ini berfokus pada pengaruh akun @folkative terhadap penghayatan informasi oleh followers Karawang, menggunakan metode penelitian kuantitatif deskriptif dengan sampel terdiri dari followers @folkative. Hal ini dapat disimpulkan dari nilai t hitung sebesar 6,853 dan nilai (Sig.) sebesar 0,001, yang lebih rendah dari 0,05, sehingga terjadi penerimaan hipotesis alternatif (Ha) dan penolakan hipotesis nol (Ho).Berdasarkan koefisien determinasi, 72,8% penghayatan informasi followers di Karawang dipengaruhi oleh akun @folkative, sisanya dipengaruhi faktor lain yang tidak diteliti dalam penelitian ini.
STRATEGI MARKETING STARBUCKS REST AREA KM 57 DALAM MEMPEROLEH REGULAR CUSTOMER MELALUI BARISTA 8 HIJAU Mamesah, Laura Olivia; Nayiroh, Luluatu; Budhiharti, Tri Widya

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v12i1.4956

Abstract

Kepentingan peran pelanggan tetap dan dampaknya pada keuntungan perusahaan tidak dapat disangkal, dan terlihat lebih sulit untuk membangun hubungan dengan pelanggan dibanding kelihaannya. Untuk hal tersebut para pemasar dan pedagang melakukan berbagai macam cara untuk membangun hubungan yang kuat dengan pelanggan. Penelitian ini bertujuan untuk melakukan studi kasus pada strategi pemasaran Starbucks Rest Area KM 57 dengan menciptakan peran baru yaitu Café Area Deployment atau “Barista 8 hijau” untuk mendapatkan pelanggan tetap pada situasi toko yang ramai, dan mencapai visi mereka yaitu “Starbucks Experience”. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan metode studi kasus, yang bertujuan untuk memahami penerapan tugas Barista 8 hijau yang mengandung elemen dasar dari teori Intergrated Marketing Communication (IMC) oleh Don Schultz pengusung teori IMC. Bermula dari kekhawatiran tim manajemen Starbucks Rest Area KM 57 tentang kurangnya fokus para baristanya dalam memberikan pengalaman yang terbaik kepada para pelanggan, sampai akhirnya tercipta peran baru yaitu Café Area Deployment atau Barista 8 hijau yang setiap harinya diterapkan oleh para barista Starbucks Rest Area KM 57.Hasil dari penelitian ini mengatakan bahwa strategi pemasaran Starbucks Rest Area KM 57 berhasil, terbukti dari pernyataan para pelanggan tetap Starbucks Rest Area KM 57. Setiap pelanggan tetap mereka menyampaikan alasannya masing – masing untuk datang kembali dan kebanyakan karena pengalaman yang diberikan oleh para Barista 8 hijau Starbucks Rest Area KM 57. Kata-kata Kunci: Pelanggan Tetap, Intergrated Marketing Communication (IMC), Barista, Ramai, Starbucks Experience
Ujaran Kebencian (Hate Speech) Pada Public Figure Dalam Kolom Komentar Di Media Sosial Rizkiyah, Ai; Mayasari, Mayasari; Budhiharti, Tri Widya
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 20 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14263385

Abstract

Social media applications, especially online, can make it easier for someone to find the latest information. So, the use of the Instagram application has become a habit that almost every day is not forgotten by all of us. Since the emergence of social media that is easily accessible to all circles, it is undeniable that new social problems have begun to emerge, such as hate speech that often occurs, one of which is in the comments column. This study aims to determine the hate speech or hate speech in Lesti Kejora's child in the comments column of the @lestikejora Instagram account. Using a qualitative research method with a case study approach supported by Anne Waber's hate speech theory. The subjects in this study consisted of five informants who were selected based on certain criteria. The data collection techniques used are observation, interview, and documentation. The results showed that there are forms of expression of hate speech which are divided into 4, namely insults, provocations, unpleasant actions, and defamation. Then there is a factor of hate speech due to users who are provoked by comments written by others who make themselves feel that many netizens are of the same mind as them. Then, there is an awareness recognized by the perpetrators of the impact of writing hate speech in the comments column that can have a negative impact, namely interference with the victim's mental health.
Komunikasi Keluarga Orang Tua Dalam Pengawasan Penggunaan Media Sosial Tiktok Pada Anak Sekolah Dasar Kartikasari, Fujianthy; Utamidewi, Wahyu; Budhiharti, Tri Widya
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24.2 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out how parents interact with their children in monitoring the use of Tiktok social media, then to find out how children's verbal communication when using Tiktok social media, and also to find out how parents interpret Tiktok social media. This research uses a qualitative method with a descriptive approach, the theory used in this research is low communication theory. In this research, three stages of analysis were also carried out, namely, data reduction, data presentation, and drawing conclusions.The results of this research are that parents tend to use interactions in the categories of active mediation and restrictive mediation. The divergence premise in accommodation theory explains how parents choose communication strategies towards children in terms of supervision. Children tend to use Tiktok according to their own interests, parents' views of the Tiktok application are negative and positive, but parents are aware that technological developments mean that children have to adapt.
INSTAGRAM @JENSETTERS.HOME DALAM MEMPENGARUHI PREFERENSI FASHION MODE Putri, Firda Nurfajriah; Abidin, Zainal; Budhiharti, Tri Widya
Jurnal Network Media Vol 8, No 1 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i1.4924

Abstract

Kemajuan teknologi serta dampak globalisasi memudahkan setiap negara untuk meyebarkan budayanya ke penjuru dunia, salah satunya melalui sosial media dan seseorang yang terkanal di negaranya. Penelitian ini membahas tentang unggahan Instagram @jensetters.home dalam mempengaruhi fashion mode pengikutnya. Teori yang digunakan adalah teori uses and effect. Metode yang digunakan yaitu metode kuantitatif dengan survei eksplanatif. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh “Intensitas”, “Isi Pesan”, dan “Daya Tarik” terhadap preferensi fashion mode pengikutnya. Hasil penelitian ini menunjukkan bahwa pengaruh Intensitas (X1) terhadap variabel Y sebesar 17,25%, pengaruh Isi Pesan (X2) terhadap variabel Y sebesar 5,5%, dan pengaruh Daya Tarik (X3) terhadap variabel Y sebesar 9,3%. Hal ini sesuai dengan asumsi dari teori uses and effect bahwa penggunaan media menghasilkan efek bagi penggunanya.
Makna Dan Fungsi Tradisi Ngaruat Lembur Bagi Masyarakat Kampung Adat Cibedug Desa Cikole Kecamatan Lembang Kabupaten Bandung Barat Anisa, Tiya; Poerana, Ana Fitriana; Budhiharti, Tri Widya
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 3.A (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

This research discusses the meaning and function of ngaruat lembur culture in the Cibedug Traditional Village community, Cikole Village, Lembang District, West Bandung Regency. Ngaruat Lembur cultural tradition aims to express gratitude and thanks to God who has given everything to the people of Kampung Adat Cibedug. The community also believes that by carrying out this tradition they can avoid all dangers. The purpose of this research is to find out communicative events in communication components contained in Ngaruat Lembur culture such as Setting/Scene, Participants, Ends. The ethnographic model of communication SPEAKING (Setting/Scene, Participants, Ends) is used as a method in this research and symbolic interaction theory complements this research. The type of research used is qualitative, the informants in this study are peni sepuh, elders, chairman of the Ngaruat Lembur organizing committee, the community and the head of Cikole Village. Data collection techniques using observation, interviews and documentation. The conclusion of this research is that communication components such as: Setting/Scene, Participants, Ends, are elements that form communicative events in the Ngaruat Lembur cultural tradition.
Interaksi Sosial Dan Komunikasi Pada Pesta Tahunan (Bona Taon) Dalam Perkumpulan Keturunan Sianturi Pramassahati Leonardo, Julio; Poerana, Ana Fitriana; Budhiharti, Tri Widya
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 2.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

This research aims to examine how the communication patterns that occur at parties (Bona Taon) in this tradition, culture is an interrelated goal and cannot be replaced by another because this culture develops from generation to generation. In the descendants of Sianturi Pramassahati there is a tradition, namely the annual clan (Bona Taon), not only a small association but an association that involves many members so that a communication network is needed that forms a communication pattern. The results of this research show that the communication patterns of Sianturi Pramassahati descendants in the feast (Bona Taon) are pre-Easter and post-event communication, communication between the older and younger generations and introducing culture, traditions and advice through stories from parents to the younger generation, so that they can act as guardians. traditions or continuation of traditions, ritual communication such as traditional ceremonies, prayers, social communication, namely eating together, meeting with members of the extended family with the aim of strengthening social networks and cooperation and the use of media technology with the aim of documenting and sharing events on social media in order to introduce the clan and culture. Batak..