Journal of Travel and Leisure
Vol. 2 No. 1 (2025): J-TRUE: Journal of Travel and Leisure

The Influence of Tour Guides' Communication Competence on The Satisfaction of German Asian Trails Indonesian Tourists

Brahmantya Agung Priharjuna (Program Studi Usaha Perjalanan Wisata, Jurusan Kepariwisataan, Politeknik Pariwisata Bali)
Putu Ayu Aryasih (Program Studi Usaha Perjalanan Wisata, Jurusan Kepariwisataan, Politeknik Pariwisata Bali)
Ida Bagus Putu Puja (Program Studi Usaha Perjalanan Wisata, Jurusan Kepariwisataan, Politeknik Pariwisata Bali)



Article Info

Publish Date
25 Jul 2025

Abstract

This study analyses the influence of tour guides' communication competence on German tourists' satisfaction at Asian Trails Indonesia. Communication competence is divided into two dimensions: verbal and non-verbal. The research was conducted at PT. Asian Trails Indonesia office in Denpasar, Bali, with data collection from January to May 2025. The research used a quantitative approach with a saturated sampling technique of 120 German tourists. Data was collected through questionnaires with a Likert scale of 1-5. Data analysis used multiple linear regression with SPSS version 26. The results showed that: (1) Verbal communication competence has a positive and significant effect on German tourists' satisfaction with a t-value of 9.061 and significance of 0.000; (2) Non-verbal communication competence has a positive and significant effect on German tourists' satisfaction with a t-value of 4.281 and significance of 0.000. The coefficient of determination value (adjusted R²) of 0.705 indicates that 70.5% of the variation in tourist satisfaction can be explained by the tour guides' verbal and non-verbal communication competence.

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Journal Info

Abbrev

jtrue

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences Other

Description

J-True: Journal of Travel and Leisure is a peer-reviewed academic journal dedicated to fostering scholarly discourse and disseminating significant research in the fields of travel and leisure. The journal aims to be a pivotal resource for academics, practitioners, and students interested in the ...