JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis

SERVQUAL MODEL DALAM MEMULIHKAN KEPUASAN MAHASISWA POLITEKNIK DI KOTA MEDAN PADA POST PANDEMIC WORLD

Nugroho, Ngajudin (Unknown)
Ciamas, Elserra Siemin (Unknown)
Hutabarat, Fauzi Akbar Maulana (Unknown)



Article Info

Publish Date
22 Oct 2025

Abstract

Research Aim: This study aims to develop a SERVQUAL model to restore student satisfaction in polytechnic institutions in Medan City through campus facilities in the post-pandemic period. Approach: The research uses a quantitative approach with descriptive statistical analysis and Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from polytechnic students in Medan City using purposive sampling techniques. Research Finding: The results indicate that SERVQUAL significantly influences polytechnic student satisfaction through campus facilities in the post-pandemic era. The quality dimensions of tangibility, reliability, responsiveness, assurance, and empathy contribute to improving overall satisfaction. Theoretical Contribution/Originality: This study extends the application of the SERVQUAL model in higher education by integrating post-pandemic contextual factors, offering new insights into the determinants of student satisfaction in vocational institutions. Practitioner/Policy Implication: Findings provide practical implications for educational managers to enhance academic service quality and campus facilities, thereby improving educational competitiveness and institutional reputation after the pandemic. Research Limitation: This study is limited to polytechnic institutions in Medan City, so future research should include broader geographic coverage and comparative analysis across various higher education institutions.

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Journal Info

Abbrev

manajemen

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to ...