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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal E-Bis: Ekonomi Bisnis EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Media Ekonomi ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Trends Economics and Accounting Research Jurnal Ilmu Sosial dan Humaniora BISMA Cendekia Adpebi Science Series KAFEBIS
Fauzi Akbar Maulana Hutabarat
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Pengukuran Tingkat Kepuasan Mahasiswa Politeknik Di Kota Medan Selama Masa Pandemi Covid-19 Ngajudin Nugroho; Yuliana; Fauzi Akbar Maulana Hutabarat
Jurnal E-Bis (Ekonomi-Bisnis) Vol 5 No 1 (2021)
Publisher : Politeknik Dharma Patria Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v5i1.773

Abstract

Tujuan dari penelitian ini adalah untuk membuktikan secara ilmiah bahwa terdapat perbedaan harapan dan kinerja pelayanan yang diberikan kepada mahasiswa Politeknik di Kota Medan serta untuk mendeskripsikan tingkat kepuasan mahasiswa Politeknik di Kota Medan pada masa Pandemi Covid-19. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dan metode pengumpulan data angket. Kuesioner dibagikan kepada 389 mahasiswa politeknik di Kota Medan. Kepuasan siswa diukur dengan metode SERVQUAL Parasuraman, dan menggunakan Diagram Cartician untuk menentukan koordinat masing-masing atribut. Hasil penelitian menunjukkan bahwa terdapat perbedaan antara harapan mahasiswa dengan kinerja pelayanan politeknik, sedangkan tingkat kepuasan mahasiswa sebesar 78,35% yang artinya tingkat kepuasan mahasiswa Politeknik Kota Medan pada masa Covid-19 adalah Puas.
Pengaruh Brand Ambassador Terhadap Keputusan Pembeli (Di Platform E-Commerce Shopee Dan Tokopedia) Angelina Elvina; Ngajudin Nugroho; Fauzi Akbar Maulana Hutabarat; Ivone Ivone; Elserra Siemin Ciamas
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 1 (2021): August 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i1.1021

Abstract

The purpose of this study is to determine (1) the influence of brand ambassadors on buyer decisions on the shopee platform. (2) the influence of brand ambassadors on buyer decisions on the Tokopedia platform. (3) to compare the influence of brand ambassadors on buyer decisions on the shopee and tokopedia platforms. The research method used is a comparative quantitative research method, the number of samples processed is 45 respondents, the sample collection technique uses incidental sampling and the sampling technique uses a questionnaire which is processed using Data Processing Software. Based on the linearity test on the shopee and Tokopedia respondents' data, there is a linear relationship between the brand ambassador variable and the purchasing decision variable. Based on the results of the correlation test, shopee has a brand ambassador relationship and the buyer's decision is positive, strong and unidirectional. Results sig. (2-tailed) obtained is 0.02 < 0.05. Tokopedia correlation test has a relationship between brand ambassador and buyer's decision is positive, strong and unidirectional. Results sig. (2-tailed) obtained is 0.01 < 0.05. Based on the coefficient of determination of shopee respondents' data, the influence of brand ambassadors on buyer decisions is 31.4% while the influence of brand ambassadors on buyer decisions at Tokopedia is 53.9%. Based on the results of simple linear regression shopee shows the value of sig. 0.002≤0.05 so that it has an influence on shopee data, while Tokopedia data shows a sig value. 0.001≤0.05 which can be interpreted as having an influence between brand ambassadors on purchasing decisions. The results of the t-test (hypothesis) on the shopee respondent's data tcount < ttable or (3.451>2.060) with a sig value of 0.02. Meanwhile, in Tokopedia, tcount > ttable (4,190 > 2,145) with a sig value of 0.01
Perilaku Konsumtif Gamers Genshin Impact terhadap Pembelian Gacha Cynthia Angelia; Fauzi Akbar Maulana Hutabarat; Ngajudin Nugroho; Arwin Arwin; Ivone Ivone
Journal of Business and Economics Research (JBE) Vol 2 No 3 (2021): October 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v2i3.909

Abstract

The purpose of this study is to empirically examine the effect of gamers' consumptive behavior on gacha purchases in the Genshin Impact Game. Gacha is a game based on the player's chance and luck. Most of these games are usually free-to-play games with a gacha system as an incentive to use real currency to collect rare (limited) items. The research method used is a quantitative type. The number of research samples is 250 people from the population of Genshin Impact players whose number is unknown, with the sampling technique is accidental sampling. The large influence of consumptive behavior on the purchase of gacha can be seen in the results of the coefficient of determination (R2) as a percentage of 74.5%. With the results of this coefficient, it can be concluded that the purchase of gacha by 74.5% is influenced by the consumptive behavior of the players, while the remaining 25.5% is contributed by other factors that can be explained by other variables outside the model
Peranan Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pengguna E-commerce Shopee Di Politeknik Cendana Sanny Lonardi; Wong Pong Lan; Fauzi Akbar Maulana Hutabarat; Ngajudin Nugroho; Supriyanto Supriyanto
Journal of Business and Economics Research (JBE) Vol 2 No 3 (2021): October 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v2i3.955

Abstract

The aim of this research is to prove the effect of service quality and price on Shopee e-commerce customer satisfaction at Cendana Polytechnic, either partially or simultaneously. The research method used is associative quantitative method through online questionnaires. The number of respondents/sample as many as 35 students of the Cendana Polytechnic from a population of 408 people with the Accidental Sampling technique. The results showed: (1) Service quality has an influence on Shopee e-commerce customer satisfaction at Cendana Polytechnic, where the T test results, the significant value is 0.005 or less 0.05. (2) price has no effect on Shopee e-commerce customer satisfaction at Cendana Polytechnic, with T-test results, a significant value of 0.105 or greater 0.05. (3) Service quality and price have an influence on Shopee e-commerce customer satisfaction at Cendana Polytechnic with F test results, Fcount 11.488 with F significance of 0.000 or F significance value less than 0.05
Kualitas Pelayanan Mitra Gojek Terhadap Kepuasan Pengguna Layanan Go-Ride Jagomos C Jansela Situmorang; Fauzi Akbar Maulana Hutabarat; Wong Pong Lan; Ngajudin Nugroho; Lisa
ARBITRASE: Journal of Economics and Accounting Vol. 2 No. 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v2i2.285

Abstract

This study aims to analyze whether there is an effect of service quality on Gojek customer satisfaction. In this case the author conducted research at the Medan Cendana Polytechnic, with a sample population of 130 students of Medan Cendana Polytechnic. The sampling technique used is by distributing questionnaires via google form to 130 respondents. The results in this study indicate that service quality has a positive and significant effect on customer satisfaction. This is evidenced by the results of the t-test, that the significance value is 0.000 <0.05 and the tcount is 14,274 > ttable1,656. As for the results of the coefficient of determination that the effect of service quality on customer satisfaction is 61.1% and the remaining 38.9% is influenced by other factors.
Iklan Media Instagram Mempengaruhi Keputusan Pembelian Produk Smartphone Merek Xiaomi di Kota Medan Wirawan Candra Angkasa; Ngajudin Nugroho; Fauzi Akbar Maulana Hutabarat; Supriyanto; Arwin
ARBITRASE: Journal of Economics and Accounting Vol. 2 No. 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v2i2.286

Abstract

This study aims to determine the effect of advertising through Instagram social media on purchasing decisions on Xiaomi smartphones. The author uses an associative quantitative method with the sampling technique of incidental sampling, this study uses SPSS to analyze the effect of advertising through social media Instagram with purchasing decisions through questionnaires distributed to 40 respondents, namely the people of Medan Deli District. The results of this study are that there is an influence between advertising through Instagram social media on the purchasing decision of Xiaomi smartphones by 40.7% while the remaining 59.93% is influenced by other factors outside of this study
Pengaruh Spiritualitas Di Tempat Kerja Terhadap Komitmen Kerja Di Maha Vihara Maitreya, Medan Carolina Catherine; Cindy Cindy; Williny Williny; William Vincent; Fauzi A.M. Hutabarat
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2348

Abstract

The background of this research is the author's interest in knowing the effect of spirituality in the workplace on work commitment at Maha Vihara Maitreya, Medan. The purpose of this study was to determine the effect of spirituality in the workplace on employee work commitment. This research uses associative quantitative method. This research is supported by the distribution of questionnaires to respondents. The sample of this research is Maha Vihara Maitreya employees, totaling 60 employees. The sampling technique used is a saturated sampling technique. The results of the normality test for spirituality in the workplace are 0.072 and work commitment is 0.064 where the value is greater than the standard significant = 0.05, so it can be concluded that the data tested are normally distributed. The results of the linearity test showed that between spirituality at work and work commitment had a linear relationship with a significance of 0.000. The results of the correlation between spirituality at work with a strong work commitment with the results of 0.764. The results of the determination coefficient test that the spirituality variable at work affects the work commitment variable by 58.4% while 41.6% is influenced by other factors. The result of simple linear regression is Y = (-14,584) + 1,234 X, which means that every increase or increase of 1 unit of spirituality will increase work commitment by 1,234 times. The results of hypothesis testing the calculated T value of 8.95 and obtained the T table value of 2.001. Where T count > T table (8.95 > 2.001), then Ho is rejected. Ha is accepted, which means that spirituality at work affects work commitment at Maha Vihara Maitreya, Medan. Thus it can be concluded that "Spirituality in the Workplace has an effect on Work Commitment at Maha Vihara Maitreya".
Pengaruh Social Media Marketing Terhadap Purchase Intention Di Teko Healthy Resto Medan Jackie; Rina Friska B. Siahaan; Dewi Anggraini; Willi Chandra; Fauzi A.M. Hutabarat
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.352 KB) | DOI: 10.55123/sosmaniora.v1i2.446

Abstract

Teko Healthy Resto is a restaurant that provides menus and food dishes with 100% natural ingredients from plants (Vegan).The purpose of this study is: "To find out and analyze the influence of Social Media Marketing on Purchase Intention at Teko Healthy Resto, Medan". According to Gunelius (2011) there are four indicators of social media marketing, namely: Content Creation, Content Sharing, Connecting, Community Building. This study uses associative quantitative research methods. The sample of this study were customers at Teko Healthy Resto, Medan. Sampling using incidental sampling / accidental sampling is a sampling technique based on chance, that is, any patient who coincidentally meets the researcher can be used as a sample.the correlation value is 0.596 in the range 0.40 – 0.599 (enough) which means that Social Media Marketing and Purchase Intention have a positive correlation. And for the results of simple linear regression, namely; Y = 7.521 + 0.769X which means that the Constant is 7.521; it means that if Social Media Marketing value is 0, then Purchase Intention value is 7.521, The value Coefficient of Determination is 0.355, which means that the influence of the Social Media Marketing (X) variable on the Purchase Intention (Y) variable is 35.5%.
Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Perusahaan Rh Interior Miko; Dewi Anggraini; A. Mahendra; Fauzi A.M. Hutabarat
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.884 KB) | DOI: 10.55123/sosmaniora.v1i2.581

Abstract

Service quality is a criterion for a company in terms of providing services that have a direct impact on satisfaction according to their needs and desires. While customer satisfaction is a feeling of pleasure or disappointment of someone who appears after seeing the performance of an item or service offered by a party. The purpose of service quality itself is to foster consumer confidence in the products or services offered so that customers feel that all their needs are cared for, and to avoid demands/complaints from customers. The formulation of the problem in this study, "How big is the influence of service quality on customer satisfaction of RH Interior company?". The aim of this research is to find out how much influence the company's service quality (RH Interior) has on customer satisfaction. The research method used is descriptive qualitative
EPIC MODEL: Pengukuran Efektifitas Komukasi Pemasaran Usaha Mikro Kecil dan Menengah di Kota Medan pada masa New Normal Wili Chandra; Dewi Anggraini; Fauzi Akbar Maulana Hutabarat
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i2.2506

Abstract

MSMEs are the largest contributor to GDP in Indonesia but are still constrained and have difficulty determining effective promotional media, especially during the current New Normal period so that they can survive and increase income from day by day. This study aims to determine the effectiveness of MSME online advertisements in Medan City which are displayed on social media. The results of this study are expected to be useful for MSMEs in Medan City to provide advertisements for these parties optimally so that they get the expected results. The data used in this study were obtained from 100 samples who are residents of Medan City and are social media users who have seen MSME advertisements on social media. The data analysis technique used is the EPIC method introduced by The Nielsen Company. Where the variables are empathy (empathy), persuasion (persuasion), impact (impact), and communication (communication). The results of the EPIC analysis for each variable were empathy = 3.715, persuasion = 3.855, impact = 3.7125, and communication = 3.9025. Of the four variables studied, if included in the effectiveness scale, the four results of the analysis of these variables are partially in the "effective" range. The EPIC rate value which is the average value of the four variables is at 3.79625. This value is in the “effective” range on the effectiveness scale range.
Co-Authors A. Mahendra Angelina Elvina Arwin Arwin Carolina Catherine Chandra Wijaya Christine, Derika CIAMAS, ELSERRA SIEMIN Cindy Cindy Cynthia Angelia Dewi Anggraini Elserra Siemin Ciamas FELICIA Felicia Ivone Ivone Jackie Jagomos C Jansela Situmorang Lisa Miko Nagjudin Nagjudin Ngajudin Nugroho Pratama, Maulana Rina Friska B. Siahaan Sanny Lonardi Supriyanto Sutarno Sutarno Timori Kansaki Wili Chandra William Vincent Williny Williny Wirawan Candra Angkasa Wong Pong Lan Yuliana Yuliana Yuliana