Article Per Year (5 Year)
p-Index From 2020 - 2025
2.443
P-Index
This Author published in this journals
All Journal Jurnal E-Bis: Ekonomi Bisnis JURNAL ILMIAH SIMANTEK EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Trends Economics and Accounting Research BISMA Cendekia Adpebi Science Series
Fauzi Akbar Maulana Hutabarat
Politeknik Cendana, Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Pengukuran Tingkat Kepuasan Mahasiswa Politeknik Di Kota Medan Selama Masa Pandemi Covid-19 Ngajudin Nugroho; Yuliana; Fauzi Akbar Maulana Hutabarat
Jurnal E-Bis (Ekonomi-Bisnis) Vol 5 No 1 (2021)
Publisher : Politeknik Dharma Patria Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v5i1.773

Abstract

Tujuan dari penelitian ini adalah untuk membuktikan secara ilmiah bahwa terdapat perbedaan harapan dan kinerja pelayanan yang diberikan kepada mahasiswa Politeknik di Kota Medan serta untuk mendeskripsikan tingkat kepuasan mahasiswa Politeknik di Kota Medan pada masa Pandemi Covid-19. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dan metode pengumpulan data angket. Kuesioner dibagikan kepada 389 mahasiswa politeknik di Kota Medan. Kepuasan siswa diukur dengan metode SERVQUAL Parasuraman, dan menggunakan Diagram Cartician untuk menentukan koordinat masing-masing atribut. Hasil penelitian menunjukkan bahwa terdapat perbedaan antara harapan mahasiswa dengan kinerja pelayanan politeknik, sedangkan tingkat kepuasan mahasiswa sebesar 78,35% yang artinya tingkat kepuasan mahasiswa Politeknik Kota Medan pada masa Covid-19 adalah Puas.
ANALISIS KOMUNIKASI DI PT. ASURANSI BUANA INDEPENDENT MEDAN WILINNY .; CHRISSYCA HALIM; SUTARNO .; NGAJUDIN NUGROHO; FAUZI AKBAR MAULANA HUTABARAT
JURNAL ILMIAH SIMANTEK Vol 3 No 1 (2019): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is aimed at knowing the barriers to implementing communication at PT. Asuransi Buana Independent. In theimplementation of communication also allows the emergence of obstacles. Badrudin (2013) describes these obstacles, suchas semantis barriers, technical barriers, biological barriers, psychological barriers, and ability barriers. In this research,authors use qualitative descriptive research methods. The data collection methods used are structured interviews. The datahas been collected and analyzed through three activities, namely data reduction, data presentation, and the withdrawal ofconclusions. In the withdrawal of conclusions, data credibility is checked first by using source triangulation. Conclusion ofresearch on communication barriers at PT. Asuransi Buana Independent There are four: semantis barriers, technicalbarriers, psychological barriers, and barriers of ability. In the delivery or acceptance of information, there has been amisunderstanding because of the use of words or sentences that are less precise, such as between superiors andsubordinates. The subordinates misresponded to the superiors so they misdone what he was asked to work on.Communication problems due to less good communication tools usually occur in the use of memos and messengers.Subordinates are experiencing obstacles when communicating with superiors because they have to be more cautious inspeaking and also more polite and hesitate. Not all interlocutor have a good ability to respond to messages or informationsubmitted. Error responding to messages more frequently occurs in the use of communication in writing.
Pengaruh Brand Ambassador Terhadap Keputusan Pembeli (Di Platform E-Commerce Shopee Dan Tokopedia) Angelina Elvina; Ngajudin Nugroho; Fauzi Akbar Maulana Hutabarat; Ivone Ivone; Elserra Siemin Ciamas
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 1 (2021): August 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i1.1021

Abstract

The purpose of this study is to determine (1) the influence of brand ambassadors on buyer decisions on the shopee platform. (2) the influence of brand ambassadors on buyer decisions on the Tokopedia platform. (3) to compare the influence of brand ambassadors on buyer decisions on the shopee and tokopedia platforms. The research method used is a comparative quantitative research method, the number of samples processed is 45 respondents, the sample collection technique uses incidental sampling and the sampling technique uses a questionnaire which is processed using Data Processing Software. Based on the linearity test on the shopee and Tokopedia respondents' data, there is a linear relationship between the brand ambassador variable and the purchasing decision variable. Based on the results of the correlation test, shopee has a brand ambassador relationship and the buyer's decision is positive, strong and unidirectional. Results sig. (2-tailed) obtained is 0.02 < 0.05. Tokopedia correlation test has a relationship between brand ambassador and buyer's decision is positive, strong and unidirectional. Results sig. (2-tailed) obtained is 0.01 < 0.05. Based on the coefficient of determination of shopee respondents' data, the influence of brand ambassadors on buyer decisions is 31.4% while the influence of brand ambassadors on buyer decisions at Tokopedia is 53.9%. Based on the results of simple linear regression shopee shows the value of sig. 0.002≤0.05 so that it has an influence on shopee data, while Tokopedia data shows a sig value. 0.001≤0.05 which can be interpreted as having an influence between brand ambassadors on purchasing decisions. The results of the t-test (hypothesis) on the shopee respondent's data tcount < ttable or (3.451>2.060) with a sig value of 0.02. Meanwhile, in Tokopedia, tcount > ttable (4,190 > 2,145) with a sig value of 0.01
Perilaku Konsumtif Gamers Genshin Impact terhadap Pembelian Gacha Cynthia Angelia; Fauzi Akbar Maulana Hutabarat; Ngajudin Nugroho; Arwin Arwin; Ivone Ivone
Journal of Business and Economics Research (JBE) Vol 2 No 3 (2021): October 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v2i3.909

Abstract

The purpose of this study is to empirically examine the effect of gamers' consumptive behavior on gacha purchases in the Genshin Impact Game. Gacha is a game based on the player's chance and luck. Most of these games are usually free-to-play games with a gacha system as an incentive to use real currency to collect rare (limited) items. The research method used is a quantitative type. The number of research samples is 250 people from the population of Genshin Impact players whose number is unknown, with the sampling technique is accidental sampling. The large influence of consumptive behavior on the purchase of gacha can be seen in the results of the coefficient of determination (R2) as a percentage of 74.5%. With the results of this coefficient, it can be concluded that the purchase of gacha by 74.5% is influenced by the consumptive behavior of the players, while the remaining 25.5% is contributed by other factors that can be explained by other variables outside the model
Peranan Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pengguna E-commerce Shopee Di Politeknik Cendana Sanny Lonardi; Wong Pong Lan; Fauzi Akbar Maulana Hutabarat; Ngajudin Nugroho; Supriyanto Supriyanto
Journal of Business and Economics Research (JBE) Vol 2 No 3 (2021): October 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v2i3.955

Abstract

The aim of this research is to prove the effect of service quality and price on Shopee e-commerce customer satisfaction at Cendana Polytechnic, either partially or simultaneously. The research method used is associative quantitative method through online questionnaires. The number of respondents/sample as many as 35 students of the Cendana Polytechnic from a population of 408 people with the Accidental Sampling technique. The results showed: (1) Service quality has an influence on Shopee e-commerce customer satisfaction at Cendana Polytechnic, where the T test results, the significant value is 0.005 or less 0.05. (2) price has no effect on Shopee e-commerce customer satisfaction at Cendana Polytechnic, with T-test results, a significant value of 0.105 or greater 0.05. (3) Service quality and price have an influence on Shopee e-commerce customer satisfaction at Cendana Polytechnic with F test results, Fcount 11.488 with F significance of 0.000 or F significance value less than 0.05
Kualitas Pelayanan Mitra Gojek Terhadap Kepuasan Pengguna Layanan Go-Ride Jagomos C Jansela Situmorang; Fauzi Akbar Maulana Hutabarat; Wong Pong Lan; Ngajudin Nugroho; Lisa
ARBITRASE: Journal of Economics and Accounting Vol. 2 No. 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v2i2.285

Abstract

This study aims to analyze whether there is an effect of service quality on Gojek customer satisfaction. In this case the author conducted research at the Medan Cendana Polytechnic, with a sample population of 130 students of Medan Cendana Polytechnic. The sampling technique used is by distributing questionnaires via google form to 130 respondents. The results in this study indicate that service quality has a positive and significant effect on customer satisfaction. This is evidenced by the results of the t-test, that the significance value is 0.000 <0.05 and the tcount is 14,274 > ttable1,656. As for the results of the coefficient of determination that the effect of service quality on customer satisfaction is 61.1% and the remaining 38.9% is influenced by other factors.
Iklan Media Instagram Mempengaruhi Keputusan Pembelian Produk Smartphone Merek Xiaomi di Kota Medan Wirawan Candra Angkasa; Ngajudin Nugroho; Fauzi Akbar Maulana Hutabarat; Supriyanto; Arwin
ARBITRASE: Journal of Economics and Accounting Vol. 2 No. 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v2i2.286

Abstract

This study aims to determine the effect of advertising through Instagram social media on purchasing decisions on Xiaomi smartphones. The author uses an associative quantitative method with the sampling technique of incidental sampling, this study uses SPSS to analyze the effect of advertising through social media Instagram with purchasing decisions through questionnaires distributed to 40 respondents, namely the people of Medan Deli District. The results of this study are that there is an influence between advertising through Instagram social media on the purchasing decision of Xiaomi smartphones by 40.7% while the remaining 59.93% is influenced by other factors outside of this study
EPIC MODEL: Pengukuran Efektifitas Komukasi Pemasaran Usaha Mikro Kecil dan Menengah di Kota Medan pada masa New Normal Wili Chandra; Dewi Anggraini; Fauzi Akbar Maulana Hutabarat
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i2.2506

Abstract

MSMEs are the largest contributor to GDP in Indonesia but are still constrained and have difficulty determining effective promotional media, especially during the current New Normal period so that they can survive and increase income from day by day. This study aims to determine the effectiveness of MSME online advertisements in Medan City which are displayed on social media. The results of this study are expected to be useful for MSMEs in Medan City to provide advertisements for these parties optimally so that they get the expected results. The data used in this study were obtained from 100 samples who are residents of Medan City and are social media users who have seen MSME advertisements on social media. The data analysis technique used is the EPIC method introduced by The Nielsen Company. Where the variables are empathy (empathy), persuasion (persuasion), impact (impact), and communication (communication). The results of the EPIC analysis for each variable were empathy = 3.715, persuasion = 3.855, impact = 3.7125, and communication = 3.9025. Of the four variables studied, if included in the effectiveness scale, the four results of the analysis of these variables are partially in the "effective" range. The EPIC rate value which is the average value of the four variables is at 3.79625. This value is in the “effective” range on the effectiveness scale range.
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Felicia; Nagjudin; Yuliana; Fauzi Akbar Maulana Hutabarat
Journal of Trends Economics and Accounting Research Vol 4 No 3 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i3.1045

Abstract

The aim of this research is to determine the effect of service quality on customer loyalty at PT Cahaya Tiga Samudera, Medan. The author uses associative quantitative research methods. Associative research is a research method that asks questions between 2 or more variables. Service quality is a consumer's evaluation of the suitability between the level of service received and the expectations they have. The data collection technique used by the author in this research was a questionnaire. The sample used was 37 customers of PT Cahaya Tiga Samudera, Medan. The research instrument used was validity and reliability testing. The data analysis technique used is simple linear regression. Based on calculations carried out by the author using the SPSS program application, it turns out that the results of the correlation between service quality and customer loyalty are obtained, which gives an indication that the service quality variable and customer loyalty have a positive and strong relationship. From the R square results, it is found that service quality has an influence on customer loyalty, while the rest is influenced by other factors.
Analisis Promosi Penjualan Sepeda Motor Honda di Medan (Studi Kasus pada PT Daya Anugerah Motor) Hutabarat, Fauzi Akbar Maulana; Nugroho, Ngajudin
BISMA Cendekia Vol. 1 No. 1 (2020): BISMA Cendekia - September 2020
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (981.519 KB) | DOI: 10.56473/bisma.v1i1.4

Abstract

The aim of this research is to analyze the Sales Promotion at PT Daya Anugerah Motor, Medan. This research using a qualitative descriptive method. Data collection method by the interview and observation. Writer connecting to the result of the interview with Assauri (2013) theory about type of sales promotion, it can be concluded that the sales promotion type that applied in PT Daya Anugerah Motor Medan is: (1)Consumer Promotion trough free ride facility (consumer do a direct demonstration) with the motorcycle that they will be brought, marketers explain the features of the motorbike to the potential customer, give a discount for down payment fee and installment fee to a potential customer who will buy the product in this company; (2)Trade Promotion, the company provide incentives for agents following the product and selling unit according to the agreement between two-party; (3)SalesForce Promotion, provide an incentive for the marketers as Rp.100.000,- per sold unit, marketers who can sell more than  25 unit of the motorcycle in a month will be given additional incentive as Rp.500.000,-. Tour abord reward is given to the best marketers who can achieve a yearly target from the company.
Co-Authors Angelina Elvina Arwin Arwin CHANDRA, WILI CHRISSYCA HALIM Christine, Derika Cynthia Angelia Dewi Anggraini Elserra Siemin Ciamas FELICIA Felicia Ivone Ivone Jagomos C Jansela Situmorang Lisa Nagjudin Nagjudin Ngajudin Nugroho Sanny Lonardi Supriyanto SUTARNO . Timori Kansaki Wili Chandra WILINNY . Wirawan Candra Angkasa Wong Pong Lan Yuliana Yuliana Yuliana